SharkNinja · 12 hours ago
Sr Director, Global Media Strategy & Activation - Shark Home
Needham, MA
Full-time
Hybrid
Director/Executive
$180K/yr - $276K/yr
12+ years expSharkNinja is a global product design and technology company, known for its innovative lifestyle solutions. The Senior Director, Global Media Strategy & Activation for Shark Home will lead the development and execution of comprehensive media strategies across global markets, focusing on enhancing brand visibility and achieving measurable business outcomes.
BeautyConsumer ElectronicsConsumer GoodsRetail
Responsibilities
Lead the development and implementation of integrated media strategies for new product launches and core categories
Own the global media budget for Shark Home, ensuring optimal allocation and ROI across markets
Drive full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms
Translate business and marketing goals into actionable media briefs and performance-driven campaigns
Leverage analytics, audience insights, and media mix modeling to inform targeting, optimize spend, and improve campaign effectiveness
Partner with analytics and digital teams to track KPIs, triangulate performance, and refine strategies in real time
Champion an audience-first approach to planning, activation, and measurement
Serve as the primary media lead across internal teams including Brand, Creative, Social, PR, Sales, and CX
Build a global media leadership framework, while connecting and integrating the local teams to ensure consistency and market nuance
Manage global and regional media agency relationships, including contract negotiations, performance reviews, and quarterly business updates
Collaborate with in-house and external partners to ensure seamless execution of 360° campaigns
Stay ahead of media trends and emerging technologies to drive innovation and future-proof media investment
Pilot new platforms, new first to market opportunities, and ad tech solutions to expand reach and engagement
Lead media transformation initiatives that enhance agility, efficiency, and impact
Uncover and unlock incremental business value through media partnerships
Lead and mentor a high-performing global media team, fostering a culture of collaboration, creativity, and accountability
Act as a key member of the senior media leadership team, providing expert media insights to guide strategic decisions
Present media performance and strategic recommendations to executive stakeholders with clarity and influence
Qualification
Required
12+ years of experience in global media strategy, planning, and investment—ideally in product technology, CPG, or high-growth consumer categories
Experience in matrixed, multinational organizations with a proven ability to drive operational transformation
Proven success leading full-funnel media campaigns across multiple regions
Deep knowledge of traditional, digital, and emerging media platforms
Strong analytical mindset with experience using tools like Google Analytics, Meta Ads, DSPs, and MMM
Experience managing complex budgets, agency relationships, and cross-functional teams in a matrixed environment
Exceptional leadership, communication, and stakeholder management skills
A passion for innovation, a bias for action, and a track record of driving measurable business growth through media
Preferred
Global oversight at a Fortune 500 or high-growth brand
Led social operations or transformation at scale – e.g., implementing global content systems, in-housing social media, consolidating tools, etc
Demonstrated success in driving measurable business impact through social operations
Benefits
Medical insurance
Dental insurance
Vision insurance
Flexible spending accounts
Health savings accounts (HSA) with company contribution
401(k) retirement plan with matching
Employee stock purchase program
Life insurance
AD&D
Short-term disability insurance
Long-term disability insurance
Generous paid time off
Company holidays
Parental leave
Identity theft protection
Pet insurance
Pre-paid legal insurance
Back-up child and eldercare days
Product discounts
Referral bonus program
Company
SharkNinja
SharkNinja is a consumer goods company that offers beauty, home care, kitchen appliances, and outdoor electronic products.
1001-5000 employees
H1B Sponsorship
SharkNinja has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (40)
2024 (33)
2023 (18)
2022 (22)
2021 (29)
2020 (24)
Funding
Current Stage
Public CompanyTotal Funding
$1.2BKey Investors
CDH Investments
2025-08-20Post Ipo Secondary· $638M
2024-03-19Post Ipo Secondary· $272.13M
2023-12-04Post Ipo Secondary· $286.47M
Leadership Team
Mark Barrocas
Chief Executive Officer
Adam Quigley
EVP, Chief Financial Officer
Recent News
Benzinga.com
2026-01-23
2026-01-21
Company data provided by crunchbase