Head of Marketing Data & Technology jobs in United States
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EchoStar Corporation · 13 hours ago

Head of Marketing Data & Technology

EchoStar is reimagining the future of connectivity, with a focus on satellite television service and smart home installation. The Head of Marketing Data & Technology will leverage Marketing Technology expertise to enhance the MarTech stack, collaborating with various teams to identify gaps and advocate for improvements.

HardwareSatellite CommunicationSoftware
badNo H1Bnote

Responsibilities

Lead and coach a team of digital technologists
Partner closely with the paid media team to ensure digital support systems are working to help grow the business
Expert in digital acquisition technologies that support ad operations, trafficking digital marketing campaigns, tracking paid media performance
Expert in email & SMS acquisition strategies and systems
Experience with paid media landing pages and optimizations
Challenge team focused on A/B testing structures in our paid media and develop learning agendas with the paid media tactic owners
Manage the testing and evaluation of existing technology integrations to ensure data quality and usefulness
Prepare and deliver presentations to stakeholders and senior leadership regarding project updates and results
Supports the roll-out of new and updated marketing capabilities across tactics with a strong ability to manage stakeholder expectations and timelines
Support Refinement of our Media Mix Model (MMM) & Multi-touch Attribution (MTA) systems for paid media performance measurement
Participate in contract negotiations for Marketing Technology services
Maintain strong partnerships with key marketing, IT, and 3rd party vendor teams including managing the relationship with one or more MarTech vendors

Qualification

Marketing TechnologyData analysisPaid media trackingAdobe AnalyticsCampaign managementAttribution measurementCommunicationTeam collaborationProblem solving

Required

10+ years experience with Marketing Technology in a B2C context, with a preference given to experience with Adobe Analytics, Invoca, LiveRamp, Tag Managers (Adobe Tag Manager), Triple Whale
Equally comfortable discussing requirements and proposals with technical and non-technical personnel
Experience with marketing tools that support online/ Digital campaigns in areas such as campaign management, attribution measurement, data management platforms, and behavior analytics
Ability to articulate complex ideas in a way that is simply understood and facilitates decision making
Experience in media and ad operations
Excellent communication skills applied to building relationships, providing guidance, and resolving conflicts effectively
Strong proficiency in data analysis to identify trends, optimize campaigns, and make informed decisions based on performance metrics
High degree of proficiency with paid media tracking platforms, reporting tools and marketing automation software is required
Ability to work independently and as part of a team, with a positive attitude and strong work ethic

Preferred

Bachelor's degree in a relevant course of study preferred
Knowledge of the retail wireless industry is a plus

Benefits

Versatile health perks
Flexible spending accounts
HSA
A 401(k) Plan with company match
ESPP
Career opportunities
A flexible time away plan

Company

EchoStar Corporation

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EchoStar Corporation (Nasdaq: SATS) is a premier provider of technology, networking services, television entertainment and connectivity, offering consumer, enterprise, operator and government solutions worldwide under its EchoStar®, Boost Mobile®, Sling TV, DISH TV, Hughes®, HughesNet®, HughesON™ and JUPITER™ brands.

Funding

Current Stage
Public Company
Total Funding
$50M
Key Investors
National Telecommunications and Information Administration
2024-10-10Post Ipo Debt
2024-07-15Grant· $50M
2008-01-03IPO

Leadership Team

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Charlie William Ergen
Chairman Of The Board
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Company data provided by crunchbase