Georgetown University · 6 hours ago
Social Media Manager
Washington, DC
Full-time
Onsite
Mid Level
4+ years expGeorgetown University, located in the nation's capital, is seeking a Social Media Manager to support the development and delivery of its social media strategy. The role involves creating platform-specific content, managing social media accounts, and collaborating with various teams to ensure engaging and timely content that aligns with the university's goals.
EducationHigher EducationUniversities
Responsibilities
Contribute to the development and execution of GU-Q’s social media strategy, including platform-specific approaches and a coordinated content calendar aligned to organizational goals
Lead the ideation, briefing, and delivery of high-quality, on-brand social media content by partnering with creative teams and collaborating across departments
Oversee the day-to-day management of social media accounts, ensuring consistent, engaging, and timely content that reflects brand tone, values, and audience expectations
Contribute to the development and implementation of GU-Q’s social media strategy, including the planning and delivery of a social media calendar
Develop platform-specific and publishing strategies across digital and social channels
Develop, write and edit briefs and partner with creative teams to produce relevant, impactful content published on GU-Q social media platforms
Manage the day-to-day running of GU-Qs social media accounts, ensuring high quality, compelling content is produced and disseminated
Collaborate cross-functionally to ideate and develop innovative, engaging concepts that align with brand guidelines while meeting creative and strategic objectives
Maintain an up-to-date understanding of latest platform updates, algorithms and metrics, focusing on opportunities for innovation to match latest audience usage
Identify emerging social media trends and transform them into actionable opportunities for campaigns and creative briefs
Integrate cultural, political, education-sector, and pop-culture trends into day-to-day and output
Bring strong enthusiasm for social media, inspiring and educating the team with relevant insights
Build and manage clear project plans that outline responsibilities across creative, media, production, and client teams
Develop and maintain project artifacts (timelines, workflows, task sheets) to ensure transparency and alignment
Proactively identify risks or roadblocks and escalate them with constructive solutions and mitigation options
Collaborate with the Associate Director for Marketing to better understand audience behaviors, to uncover insights and cultural trends, to identify opportunities for innovation and to inspire best practice across the team
Manage social listening workstreams to track brand sentiment and identify broader conversations within the global Higher Education sector
Monitor campaign performance and translate analytics into clear recommendations for ongoing optimization and to refine creative output
Monitor and respond to comments, messages, and public enquiries in line with moderation and escalation guidelines
Manage reputational risk, including issue escalation and crisis or sensitive communications support
Ensure social media activity complies with GU-Q policies, accessibility standards, and regulatory requirements
Help identify and empower student voices across campus, helping them translate their academic and social experiences into compelling digital storytelling
Produce and oversee the creation of vertical, short-form video content (Reels, TikToks, Shorts) tailored to local and international audiences
Qualification
Required
Bachelor's degree in communications, journalism, marketing or related field of study
4+ years of relevant work experience
Experience working on a prestigious global brand(s)
Experience in delivering social media posts or working on a social media brand account
Experience of social media monitoring and reporting
Understanding of relevant social media platforms and their requirements
Strong project management and organizational skills
Excellent written and verbal communication with a strong attention to detail
Collaborative mindset with the ability to work across departments and with senior leadership
Ability to develop strategies, briefs and reports
Ability to work independently and prioritize a variety of content-creation tasks
Ability to write in the style and voice of others and adapt communications for diverse audiences, from prospective students to senior academic leadership
Working knowledge of contemporary slang terms and colloquial expressions–especially among age 15-30 international cohorts
Ability to work under pressure and anticipate and solve problems
Working knowledge of mobile-first design and video editing tools (e.g., Canva, CapCut, or Adobe Premiere)
Understanding of global youth culture, digital-first trends, and international student sentiment
Ability to exercise sound judgment, apply knowledge and understanding of local context
Benefits
Fully furnished housing
Monthly transportation and home leave travel allowance
Worldwide health insurance
Generous private school tuition support for accompanying children
Comprehensive relocation support
Assistance with visa processing
Housing arrangements
Transportation logistics
Campus orientation
Settling-in services
Medical, dental, vision, disability and life insurance
Retirement savings
Tuition assistance
Work-life balance benefits
Employee discounts
An array of voluntary insurance options
Company
Georgetown University
Georgetown University is an academic and research institution.
5001-10000 employees
H1B Sponsorship
Georgetown University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (89)
2023 (90)
2022 (77)
2021 (38)
2020 (52)
Funding
Current Stage
Late StageTotal Funding
$13.74MKey Investors
US Department of Commerce, Economic Development AdministationHyundai Hope On WheelsAndrew W. Mellon Foundation
2023-11-09Grant· $0.75M
2022-09-27Grant· $0.3M
2019-12-18Grant· $1M
Leadership Team
Randall Bass
Vice President, Strategic Education Initiatives
Bryan Alexander
Senior Scholar
Recent News
2026-01-22
Company data provided by crunchbase