Vans: Director, Site Merchandising & Content jobs in United States
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Vans · 1 day ago

Vans: Director, Site Merchandising & Content

positionCosta Mesa, CA
timeFull-time
remoteHybrid
seniorityDirector/Executive
money$143K/yr - $179K/yr
date10+ years exp

Vans is the original brand rooted in the authentic lifestyle of skateboarding, dedicated to inspiring and empowering everyone to live 'Off The Wall'. The Director of Digital Merchandising and Content is responsible for shaping the digital shopping experience on Vans.com, driving the digital merchandising strategy, and leading a team to enhance customer engagement and conversion.

ApparelE-CommerceFashionLifestyleManufacturingRetailShoesSporting GoodsSports

Responsibilities

Drive the digital merchandising strategy and execution, and oversee a robust content calendar that balances storytelling and commercial priorities with data driven insights
Lead and mentor a team of Site Merchandisers, Content Planners, and Search Engine Optimization Specialists
Partner with cross-functional teams to drive critical business outcomes:
Partner with Tech and Product Teams to prioritize and implement new tools and features that elevate the site experience and drive conversion
Partner closely with Merchandising and Marketing Teams, to develop customer-first content that drives engagement and conversion
Partner with Planning Teams to deliver against financial goals
Leverage reporting and analytics to drive actionable insights that drive continuous improvement and innovation
Develop best-in-class, scalable digital merchandising processes and reporting that drive both efficiency and effectiveness

Qualification

Digital merchandising strategyE-commerce platformsData-driven optimizationContent strategySEODigital innovationLeadership skillsMentorship skillsCross-functional team managementCustomer-first mindset

Required

10+ years of experience and professional achievements, ideally within digital merchandising, site operations, content strategy, and/or SEO
Proven track record of driving business growth and evolution through strategic digital merchandising and data-driven optimization
Deep understanding of e-commerce platforms and analytics tools
Have a pulse on rapidly changing digital landscape, and a passion for digital innovation and transformation
Strong leadership and mentorship skills, with meaningful experience managing cross functional teams
Passion for digital innovation and transformation, and a customer-first mindset

Benefits

Medical
Dental
Vision
401(k)

Company

Vans

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Vans.com manufactures shoes, apparel, and other products for action sports. It is a sub-organization of VF.
dateFounded in 1966
location
Costa Mesa, California, USA
people-size10001+ employees
web-link
http://www.vans.com

Funding

Current Stage
Late Stage
Total Funding
unknown
2004-04-28Acquired

Leadership Team

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Solána Imani Rowe
Artistic Director

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Company data provided by crunchbase