Nationwide · 1 week ago
Senior Consultant, Digital Marketing Management
Columbus, OH
Full-time
Hybrid
Senior Level, Lead/Staff
$122K/yr - $214K/yr
10+ years expNationwide is a leading brand in the insurance and financial services industry, seeking a Senior Digital Consultant to enhance their marketing strategies. The role involves developing and executing data-driven marketing strategies to improve agent satisfaction and drive business growth through digital initiatives.
BankingFinancial ServicesInsuranceLife Insurance
Responsibilities
Leads in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions
Leads sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities
Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution
Leads creative development and provides specific feedback on look and feel and develops strong creative briefs
Monitors emerging innovative trends in content, design and marketing tactics
Reviews and analyzes customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior. Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions
Ensures programs are on strategy and on schedule
Qualification
Required
Bachelor's degree in marketing, business administration or related field; graduate degree highly desirable
Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus
Typically, 10 or more years related professional experience in marketing, field sales management, insurance or related field
Prior marketing development and project leadership exposure/experience preferred
In-depth knowledge of marketing methodologies, insurance and/or financial services products including regulatory environment, distribution systems, and customers preferred
Knowledge of product distribution methods
Ability to develop and review research studies, communicate research findings, market recommendations based on findings, develop and negotiate contracts/service agreements with internal/external contacts, and lead multiple projects planning projects
Ability to function independently or in a team environment
Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications
Command of and ability to understand and deliver customer focus, operating capabilities, and strategic capabilities
Preferred
A visionary with a knack for creating meaningful digital experiences
A data-driven strategist who can translate insights into impactful content
A collaborative partner who thrives in a team environment
A tech-savvy professional with experience with web personalization platforms such as SalesForce Marketing Cloud
Benefits
Medical/dental/vision
Life insurance
Short and long term disability coverage
Paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
Nine paid holidays
8 hours of Lifetime paid time off
8 hours of Unity Day paid time off
401(k) with company match
Company-paid pension plan
Business casual attire
Company
Nationwide
Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the United States.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jim Grafmeyer
VP, Chief Enterprise Architect
Tony Fenton
Vice President Commercial Lines Underwriting & Product - Commercial, E&S and Specialty
Recent News
2025-11-24
2025-10-20
2025-09-27
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