Legends Global · 1 day ago
Senior Marketing Associate (View Boston)
Boston, MA
Full-time
Onsite
Mid, Senior Level
2+ years expLegends Global is a company that combines expertise in sports, entertainment, and live events to deliver exceptional experiences. The Senior Marketing Associate will develop and implement marketing strategies for View Boston, focusing on public relations, social marketing, and consumer programming while coordinating with local partners and managing promotional initiatives.
HospitalityMarketingSports
Responsibilities
Identifies opportunities for local partnerships and campaigns that capture various target markets
Leads the development and execution of local partnerships with Boston-area colleges, attractions, restaurants, and organizations
Identifies opportunities to capitalize on in-market entertainment, sports, and cultural events
Recommends ticketing strategies to capture audiences in-market for city-wide events
Supports all promotional marketing initiatives for the attraction, including public relations and social media efforts
Assists with promotion of:
Seasonal exhibits and shows
Signature attraction programming and pop-up brand activations
New ticketing promotions
Private events and group sales programs
Acts as liaison between Legends and the BXP Marketing team in the planning and execution of the annual programming calendar
Attends EO meetings alongside BXP event representatives
Provides onsite event support as the Legends marketing representative, including:
Greeting media and influencers
Coordinating photographers, videographers, and social media coverage
Supporting additional event needs as assigned
Participates in Legends/BXP post-event recap meetings
Contributes to post-event recap reporting, summarizing successes, KPIs, and opportunities for improvement
Supports the Marketing Director (MD) across all PR and social marketing initiatives
Attends regular (weekly) PR and social media strategy calls with agency partners
In partnership with the MD and agency teams, helps develop strategic PR and social media plans to support promotions and events
Reviews monthly social media content calendars to ensure consistent, proactive promotion of the attraction and its programming
Develops monthly social media calendar for LinkedIn, Google Business, YouTube, and Pinterest
Reviews and edits attraction press releases, coordinating Legends and BXP approvals
Coordinates media and journalist site visits in partnership with the MD, Meet Boston, and relevant publications
Supports the Marketing Director in the development of monthly and quarterly business reports
Assists with tracking and summarizing progress against goals and key performance indicators (KPIs)
Helps maintain marketing calendars, timelines, and reporting dashboards
Coordinates inbound ticket donation requests with approval from MD
Coordinates vendor payments with finance team
Qualification
Required
Bachelor's degree in marketing, communications, business, or a related field is preferred. Relevant coursework or certifications in marketing can enhance qualifications
2-3 years of previous experience in marketing, advertising, or a related field preferred. A foundational understanding of marketing principles is crucial
Experience in the hospitality, tourism, live entertainment, sports industry, or other ticket selling industries
Proficiency in digital marketing tools and platforms, including social media management, email marketing, content creation, and a basic knowledge of SEO
Strong creative skills to conceptualize and develop engaging marketing content, campaigns, and promotional materials that effectively capture the target audience's attention
Excellent written and verbal communication skills are necessary for creating compelling marketing messages, collaborating with internal teams, and interacting with external stakeholders
Ability to manage multiple tasks simultaneously, prioritize deadlines, and coordinate various aspects of marketing campaigns and events
A good grasp of data analysis to measure campaign performance, interpret metrics, and make a data-driven decisions to optimize marketing strategies
Ability to collaborate with cross-functional teams, including sales, operations, food & beverage, IT, and external partners
Precision in managing branding consistency, reviewing marketing materials, and ensuring accuracy in all communications to maintain a professional image
Benefits
Medical
Dental
Vision
Life and disability insurance
Paid vacation
401k plan
Company
Legends Global
Legends Global is the premier partner to the world's greatest live events, venues and brands.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
New Mountain Capital
2017-05-04Series Unknown
Leadership Team
Shervin Mirhashemi
Chief Executive Officer
Scott Aronsky
Chief Financial Officer
Recent News
2025-12-05
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