ChatGPT Jobs · 9 hours ago
Growth Marketing Manager
Middle River, MD
Full-time
Hybrid
Mid Level
4+ years expChemstar WATER is a company that provides mission-critical water treatment solutions. They are seeking a Growth Marketing Manager to build and run their marketing engine, focusing on digital presence, content production, and campaign execution to attract and convert facility and operations leaders into qualified sales conversations.
Computer Software
Responsibilities
Document and maintain clear Ideal Customer Profiles (ICPs) and target vertical messaging (data centers, hospitals, industrial, government)
Keep a simple messaging and brand/voice guide current and used across all content
Own updates and content publishing in WordPress (or similar)
Build simple landing pages for campaigns (webinars, guides, contact forms) and improve conversion rates over time
Publish regular content (e.g., 2–4 blogs/month) based on interviews and field insights
Create “flagship” resources: checklists, simple guides, case studies, one-pagers
Build and send a monthly email newsletter and targeted campaigns
Plan and execute quarterly webinars end-to-end (promotion → registration → follow-up)
Post/schedule at least weekly LinkedIn updates using original + repurposed content
Produce short, simple videos (every 2–4 weeks) using tools like CapCut/Canva
Support 5–7 tradeshows/events per year: collateral, banners, slides, follow-up workflows
Maintain a clean library of case studies, one-pagers, and slide decks that sales can use immediately
Maintain a simple growth dashboard (traffic, rankings, conversions, leads, email metrics, webinar metrics)
Use insights to improve subject lines, headlines, page layouts, and conversion paths
Build and maintain content and site structure so AI tools can accurately surface Chemstar for relevant searches (e.g., “Legionella risk reduction for hospitals,” “data center water treatment vendor,” “cooling tower optimization,” etc.)
Ensure key pages and content clearly explain: what Chemstar does, for whom, where we operate, outcomes and proof (case studies, credentials, certifications), specific services/products and terminology customers search for, strong internal linking across service/industry pages
Implement fundamentals that help AI/search understand us: structured content (FAQs, glossary, clear headings), consistent naming (Chemstar WATER, locations served), schema/structured data basics (as supported by the site), a steady flow of authoritative, experience-based content
Write and ship: blogs, case studies, email campaigns, one-pagers, landing pages, webinar scripts, and sales support materials
Repurpose field insights into multiple formats (blog → LinkedIn posts → email → short video)
Own WordPress updates: copy, images, links, navigation, landing pages
Execute SEO basics: keyword targeting, on-page optimization, internal linking, technical hygiene (with support as needed)
Improve conversion paths: forms, CTAs, landing pages, lead magnets
Run campaigns and nurture flows in HubSpot (or similar)
Keep lists clean and segmented by industry/region/behavior (event attendee, webinar attendee, etc.)
Partner with sales to tighten lead handoff and improve follow-up
Manage quarterly webinars and support select events/tradeshows end-to-end
Join occasional site visits to capture photos/video, interview subject matter experts, and translate the work into clear marketing
Maintain a monthly marketing summary and dashboard for leadership
Track what’s working and propose improvements with a bias toward action
Qualification
Required
4+ years in marketing (content + digital), ideally B2B
Experience managing a website and executing SEO fundamentals
Experience with CRM/marketing automation and email campaigns (HubSpot preferred)
Preferred
Webinars/virtual events experience is a strong plus
Technical/industrial/life sciences/chemistry background is a plus — or proven ability to learn technical topics quickly
Benefits
Medical, Dental, Vision, Life, Retirement, PTO
Company-paid health insurance premium (employee 100%)
401(k) match
PTO
Parental leave
And more
Company
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2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase