ChatGPT Jobs · 11 hours ago
Digital Content Specialist
Charlotte, NC
Full-time
Hybrid
Entry, Mid Level
$30/hr - $45/hr
2+ years expAdvocate Aurora Health is a health system seeking a Digital Content Specialist responsible for creating high-quality content across various multimedia channels. The role involves collaborating with content team leaders and the Digital Experience team to ensure a consistent voice and effective messaging for the organization's digital platforms.
Computer Software
Responsibilities
Serve as digital content expert while partnering closely with the Digital Experience team
Research, conduct interviews, write and edit content that's optimized for organic and AI search (SEO & AEO) and user experience for organization's 30+ websites, email marketing and other digital platforms including blog posts
Implement the enterprise-wide health and wellness content strategy
Create and edit content to support messaging maps, organization-wide content calendar and initiatives across the division
Ensure all content is on-brand and consistent in terms of style, quality, tone of voice, and optimized for relevant communications channels
Maintain understanding of content channels and standards across the division, including brand, marketing, digital, social, media and public affairs
Assist with large website migrations, including auditing and optimizing existing content and creating new content
Edit webpages in content management system
Qualification
Required
Bachelor's Degree in Marketing, Digital Marketing, or related field, or Bachelor's Degree in Public Relations or related field such as Journalism
Typically requires 2 years of experience preferably in Digital Marketing, Journalism or Public Affairs, Public Relations, and Communications
Strong understanding of SEO and AEO (answer engine optimization) and digital platforms and channels
Proven experience producing high-quality website content in a fast-paced environment
Strong written and oral communications
Strong organizational skills
Storytelling capabilities
Problem-solving skills
Experience customizing content for a wide range of channels and audiences
Able to thrive in a collaborative environment
Able to prioritize and produce content for both long- and short-term projects
Well-versed in AP Style
Familiarity with Sitecore or other CMS
Preferred
Experience producing high-quality content for wide range of platforms and channels in a fast-paced, results-oriented environment preferred
Benefits
Medical
Dental
Vision
Life
Retirement
PTO
Company
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2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase