AMEX Healthcare · 10 hours ago
Senior Manager Business Line of Credit, Lifecycle Marketing
New York, NY
Full-time
Hybrid
Senior Level
$104K/yr - $175K/yr
5+ years expAmerican Express is a leading payments provider for businesses and corporations of all sizes. The Senior Manager of Business Line of Credit, Lifecycle Marketing will be responsible for shaping and executing multi-channel lifecycle strategies that drive customer onboarding, activation, and repeat loan utilization, partnering closely with various teams to ensure effective strategy implementation.
Freight ServiceMedicalPharmaceuticalProcurement
No H1B
Responsibilities
Own the end-to-end BLOC lifecycle marketing strategy, including go-to-market launches and activation and engagement across email, web, and in-app channels
Use quantitative and qualitative insights to improve activation, engagement, and repeat usage, partnering closely with Analytics and Product teams to identify key drivers of customer behavior
Partner with Marketing Automation & Enablement to translate strategy into scalable execution, advancing targeting, segmentation, and personalization
Lead lifecycle campaigns and journeys from concept through execution, including strategy, copy and creative development, legal and compliance approvals, deployment, and post-campaign analysis
Develop and manage a testing roadmap to continuously optimize messaging, cadence, creative, and the customer experience
Define KPIs, build dashboards, and deliver clear performance reporting, including monthly leadership readouts
Monitor competitive trends and benchmark performance to inform ongoing strategy
Prepare concise, data-backed updates for senior leadership on performance and annual plans
Qualification
Required
5+ years of experience in lifecycle, customer, or product marketing with hands-on ownership of customer-facing channels, particularly email; experience with Salesforce Marketing Cloud is a plus
Experience leading and developing high performing teams through clear goal setting, coaching, feedback, and focus on professional growth
A strong track record of operating independently with high ownership, driving initiatives end to end, removing roadblocks, and managing priorities effectively
Strategic and critical thinker with analytical rigor, able to synthesize insights from multiple data sources and translate them into clear, data-backed communications
Exceptional written and verbal communication skills, with demonstrated success influencing across functions and levels in a matrixed organization
Comfort navigating evolving environments with shifting priorities, paired with high intellectual curiosity and a test-and-learn mindset that drives experimentation and continuous improvement
Benefits
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Company
AMEX Healthcare
We provide healthcare solutions.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase