Rogers Mechanical Contractors · 5 hours ago
Marketing Manager
Grapevine,TX,US
Full-time
Onsite
Senior Level
7+ years expRogers Mechanical Contractors is a leading full-service mechanical contracting firm specializing in HVAC, plumbing, and ongoing maintenance services. The Marketing Manager is responsible for shaping and executing the marketing, brand, and communication strategy, partnering with various departments to enhance market positioning and brand representation.
ConstructionHeating Ventilation and Air Conditioning (HVAC)Industrial EngineeringService Industry
Responsibilities
Serve as primary steward of RBS brand, ensuring all internal and external assets reflect the company’s visual identity, messaging, and standards
Lead execution of rebranding initiatives, including development of templates, presentations, signage, and standardized marketing assets
Ensure all marketing, communications, proposals, and digital materials align with brand guidelines
Develop and deliver clear, consistent internal communications, including companywide announcements, leadership messaging, and organizational updates to strengthen alignment and engagement across the company
Support major internal events (annual team meeting, town halls, leadership sessions) by creating messaging, producing high-impact presentation materials, and branded materials
Manage content for the company newsletter and intranet in partnership with the HR team to improve communication flow and employee experience
Partner with Business Development teams to develop high-quality collateral that enhances client pursuits, including capability one-pagers, geographic and market-sector sheets, case studies, project profiles, customer-facing decks, and team resumes
Enhance proposal templates and qualification packages to support RBS’s transition toward owner-direct and qualification-based delivery strategies, improving competitiveness and win rates
Conduct market and competitor research to identify trends, inform strategic decision-making, and guide positioning for target markets
Translate insights into actionable recommendations that support market expansion, customer acquisition, and project opportunity development
Draft and publish press releases, project announcements, award recognitions, and company news to strengthen external visibility and industry credibility
Manage and maintain website content to ensure accurate and compelling representation of our capabilities, projects, and service offerings
Lead SEO strategy including keyword optimization, content structuring, and performance analysis to improve search visibility and inbound traffic quality
Manage social media content across platforms to increase brand awareness, support recruiting efforts, and showcase company culture
Design and execute marketing campaigns that support lead generation, brand awareness, recruitment, and event activation
Track marketing performance metrics (web analytics, social engagement, lead metrics, event ROI) and develop insights that guide continuous improvement
Recommend strategic improvements based on data trends, customer behavior, and competitive activity
Build reporting dashboards or summaries that provide leadership with clear visibility into marketing impact and performance
Design and deliver branded collateral, signage, digital assets, and promotional materials for tradeshows, customer events, and industry functions
Partner with Business Development to determine event strategy and support execution
Attend select events to ensure cohesive brand representation and gather insights for future improvements
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field required
7+ years of experience in marketing, communications, or brand management
Demonstrated ability to manage brand standards and lead rebranding initiatives
Strong analytical skills with experience using marketing performance metrics to guide strategy
Exceptional written, visual, and verbal communication skills. Able to produce clear, compelling, and technically accurate content for internal and external audiences
Advanced proficiency in PowerPoint and Adobe Creative Suite (Illustrator, InDesign, Photoshop)
Strong understanding of SEO principles, digital analytics, and website optimization
Proven ability to conduct market research and competitor analysis and convert findings into actionable strategies
Experience developing proposals, case studies, and marketing collateral that support business development efforts
Ability to operate independently while partnering effectively across functions and leadership levels
High attention to detail and strong organizational skills
Company
Rogers Mechanical Contractors
Rogers Mechanical Contractors offers Industrial HVAC, Plumbing, Control Systems and Tenant Improvement Project services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mike Dunn
Executive Vice President & COO
Ray Winter, CPA
Vice President / Chief Accounting Officer
Company data provided by crunchbase