Kimba · 1 day ago
Head of Growth
New York, NY
Full-time
Hybrid
Lead/Staff, Director/Executive
5+ years expKimba is an AI health-tech company focused on optimizing sleep through scent. They are seeking a Head of Growth to develop and execute their Go-To-Market strategy, manage user acquisition channels, and optimize conversion paths to drive business growth.
Artificial Intelligence (AI)BiometricsPersonal Health
Hiring Manager
Ben Fuxbruner
Responsibilities
GTM Strategy: Develop and execute the end-to-end Go-To-Market strategy to launch the product and generate initial traction
Channel Acquisition: Identify, test, and scale user acquisition channels, including Paid Social (Meta/TikTok), Search (Google), Influencer Marketing, and Email
Audience Research: Conduct deep audience research to define our Ideal Customer Profiles (ICPs) and craft the specific messaging and hooks that resonate with them
Rapid Experimentation: Lead rapid testing across the funnel, from ad creative concepts to landing page A/B testing, to lower CAC and improve conversion
Web Optimization: Own the website experience and Conversion Rate Optimization (CRO), ensuring that traffic turns into sales
Infrastructure Setup: Set up the marketing infrastructure (tracking, pixels, analytics) to ensure every dollar spent is measured
Qualification
Required
5+ years of professional experience in Growth Marketing, ideally within Direct-to-Consumer (DTC), Wellness, or Consumer Tech sectors
Demonstrated history of taking a product from scratch to market or scaling a brand significantly in its early stages
Hands-on experience managing ad budgets and operating platforms like Meta Ads Manager, Google Ads, and TikTok Ads
Experience building and optimizing landing pages (Shopify, Unbounce, etc.) and managing email automation flows
Deep understanding of the modern marketing stack and attribution models
Experience with hardware/subscription models is a big plus
Deep understanding of the financials behind growth—contribution margins, payback periods, and LTV:CAC ratios to ensure sustainable scaling
You are scrappy, resourceful, and know how to achieve big results with lean budgets
You live in the spreadsheets and analytics dashboards, but you know how to translate numbers into actionable creative strategies
You understand the pain of sleeplessness and can translate that into compelling narratives and copywriting
A leader who can speak 'Product,' 'Creative,' and 'Data' fluently
Outstanding ability to prioritize chaos during a launch phase
A person who constantly has their ear to the ground regarding digital trends, algorithm changes, and new acquisition opportunities
A quick learner possessing a sharp mind who can quickly adapt to a fast-paced environment
Company
Kimba
Kimba employs AI to evaluate biometric data and provide individualized scent treatment to improve sleep and health.
2-10 employees
Funding
Current Stage
Early StageTotal Funding
$1MKey Investors
Techstars
2024-06-05Pre Seed· $1M
Company data provided by crunchbase