Uvation · 4 hours ago
Content Writer & PR Strategist
United States
Full-time
Remote
Mid Level
3+ years expUvation is seeking a Content Writer & PR Strategist to craft and publish impactful content while managing public relations activities. This role requires expertise in writing engaging content and a strategic approach to enhance the brand’s visibility and credibility.
AppsCloud ComputingComputerOutsourcing
Responsibilities
Write, edit, and publish high-quality content including articles, blog posts, case studies, white papers, and other written materials
Develop and maintain a content calendar that aligns with marketing and PR goals
Research and generate content ideas that resonate with target audiences and reflect industry trends
Ensure all content is accurate, compelling, and adheres to SEO best practices to enhance online visibility and engagement
Utilize content management systems (CMS) such as WordPress, Magento, or similar platforms to publish and manage content on the company’s website and other platforms
Optimize content for readability and user experience using HTML/CSS and other web development tools as needed
Create engaging and informative blog posts that drive traffic and establish thought leadership
Monitor blog performance using analytics tools like Google Analytics, SEMrush, or similar platforms to track metrics such as readership, engagement, and conversion rates
Engage with readers through comments and social media to foster a community around the blog
Collaborate with designers and multimedia experts to enhance blog content with visuals, infographics, and other multimedia elements
Develop and execute strategic PR plans to enhance the company’s brand image and reputation
Craft press releases, media pitches, and PR materials that effectively communicate company news, events, and achievements
Build and maintain relationships with journalists, media outlets, and influencers to secure coverage and promote positive press
Monitor media coverage and industry trends to identify and address potential PR opportunities and challenges
Plan and implement integrated content and PR campaigns to support marketing objectives and business goals
Coordinate with marketing and product teams to ensure content and PR initiatives are aligned with brand messaging and overall strategy
Track and analyze the performance of content and PR campaigns using data analytics tools to refine strategies and improve outcomes
Implement SEM strategies to drive targeted traffic and optimize ROI on paid search campaigns
Maintain a consistent brand voice and messaging across all content and PR materials
Collaborate with internal teams to develop key messaging for various campaigns and initiatives
Assist in developing crisis communication strategies and materials to address any issues impacting the company’s reputation
Manage sensitive communications with professionalism and tact
Qualification
Required
Proven 3+ Years of Experience in content writing and PR strategy, with a strong portfolio of published work
Excellent writing, editing, and proofreading skills with a keen eye for detail
Demonstrated ability to create engaging content and execute effective PR campaigns
Strong analytical skills and experience with data-driven decision making
Ability to manage multiple projects and meet deadlines in a fast-paced environment
Preferred
Bachelor's degree in Marketing, Communications, Journalism, or a related field
Company
Uvation
Uvation is an multinational Information Technology and consulting company, offer employees fixed compensation, variable compensation.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
R
Reen Singh
Chief Technology Officer
Recent News
Company data provided by crunchbase