Squads Labs · 22 hours ago
GTM Lead
New York, United States
Full-time
Onsite
Mid, Senior Level
4+ years expSquads is building Altitude, a platform that leverages stablecoins for global business accounts and cross-border payments. The GTM Lead will own the content strategy and social presence, driving brand awareness and engagement through innovative campaigns and thought leadership.
Financial Services
Responsibilities
You run all of it
Multiple posts per channel, every day. Non-repetitive. True to brand voice
Design content strategy for each channel that builds maximum awareness for Altitude
Build and manage podcast partnerships, and explore launching our own
Own GTM execution across channels for every product launch
Work with Product Marketing to build maximum awareness for all products, then sustain it with evergreen content
Define our brand voice and bring it to life across channels
Public speaking (podcasts, panels, events) and external presence (X, Linkedin)
Position Altitude's founders, as well as your own, as voices worth following
Know when to tap into cultural moments and what to avoid
Deep fluency in stablecoin + AI discourse and broader internet culture
Strong opinions on what's tasteful vs. what’s cringe
Qualification
Required
Track record of building audiences (show us what you've built)
Experience in fintech, crypto, AI, or B2B SaaS
Exceptional written and verbal communication, this is non-negotiable
AI-native
4+ years of experience, this isn't your first rodeo, but you're ready for your career defining experience
Company
Squads Labs
Squads simplifies management of developer and treasury assets for teams building on Solana and SVM.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase