Catamaran (Confidant PR) · 1 day ago
Senior Manager, Consumer PR
New York, NY
Full-time
Hybrid
Mid, Senior Level
$82K/yr - $95K/yr
5+ years expCatamaran is an agile strategic communications agency focused on helping brands earn attention and trust. The Senior Manager, Consumer PR will lead consumer brand communications initiatives, develop media strategies, and shape client narratives for earned media while managing multiple accounts effectively.
Public Relations & Communications
Responsibilities
Develop and lead earned-first, integrated media strategies aligned with clients’ business objectives, generating proactive ideas and value beyond the scoped work when appropriate
Translate client goals into compelling narratives, campaigns and moments that break through culturally and commercially
Deliver informed strategic recommendations grounded in best-in-class consumer PR practices, performance insights and evolving media behaviors
Stay ahead of the changing media and creator landscape, nurturing strong relationships with traditional, digital, emerging and niche outlets; regularly share insights and recommendations with clients and internal teams
Serve as a day-to-day client lead or deputy, building trust through clear communication, thoughtful counsel and strong execution
Proactively anticipate client needs, manage priorities across multiple accounts and keep concurrent workstreams moving efficiently
Oversee day-to-day account operations, including integrated workflow coordination, team management, timelines and quality control
Leverage AI and emerging technologies (e.g., media intelligence, trend forecasting, content development, reporting and workflow automation tools) to inform strategy, optimize outreach, streamline processes and enhance results
Partner with influencer, social and paid media teams to support creator partnerships and paid media integrations that complement earned efforts
Participate in new business development, including pitch strategy, ideation, writing and presentations
Contribute to team growth by fostering collaboration and upholding Catamaran’s culture of creativity, curiosity and accountability
Willing and able to fuel and implement fresh thinking, push boundaries, and experiment - always looking for the 'wow' factor for clients
Qualification
Required
5+ years of relevant experience (agency and/or in-house) developing and executing consumer PR programs for established or challenger brands
Strong strategic understanding of modern consumer communications, integrating earned media, influencers, social, paid amplification, analytics and creative storytelling
Proven ability to develop media strategies and maintain deep, trusted relationships with consumer, lifestyle, trade and emerging media
Experience delivering programs that drive measurable impact, from awareness and engagement to consideration and conversion
Comfortable using AI-driven tools and platforms to support research, trend analysis, media targeting, content development, reporting and optimization; curiosity to continuously test and adopt new technologies
Collaborative, solutions-oriented mindset with the ability to manage both internal teams and client expectations effectively
Experience translating research and insights—primary and/or secondary—into actionable strategies and compelling narratives
Exceptional written, verbal and presentation skills, with the ability to tailor communication for different audiences
Highly organized, proactive and adaptable in a fast-paced, high-energy environment; able to work independently while thriving as part of a team
Benefits
Paid parental leave
Holidays
Volunteer time off
Ample PTO
Comprehensive healthcare
Vision
Dental coverage
Professional growth and development programs to help advance careers
Charitable giving benefit
Matching 401k
Flat structure, caring culture.
Company
Catamaran (Confidant PR)
Catamaran is an agile strategic comms agency built to help brands earn attention, trust and brand love in today’s fragmented, always-on media environment.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase