Genesis Health Clubs · 2 days ago
Pre-Opening Marketing Specialist
Genesis Health Clubs is seeking a Pre-Opening Marketing Specialist to manage social media, email, SMS, and digital communications for new and remodeled locations. This role focuses on generating excitement and engagement through effective communication strategies prior to club openings and during construction phases.
FitnessHealth CareOnline PortalsTrainingWellness
Responsibilities
Execute pre-opening marketing communications for new club locations, remodels, and upgrades, primarily on social media, email, SMS, and other digital communications
Assist in developing and managing pre-opening social content calendars and countdown campaigns aligned with construction milestones and opening timelines
Deploy approved messaging, creative assets, and offers across owned digital channels
Support progress updates, timeline communications, and opening expectation messaging for prospective and current members
Coordinate with marketing and operations to ensure construction milestones and opening details are communicated accurately and consistently
Support pre-sale and early-interest efforts through ongoing email and SMS communication with prospective members. Generate local excitement and engagement
Maintain timely communication around sneak peeks, tours, opening timelines, and special offers
Assist with launch-day and opening-week communications to maximize awareness and attendance
Track basic performance metrics for pre-opening communications, including engagement, opens, clicks, and lead activity
Identify opportunities to improve messaging cadence, timing, or channel execution
Provide tactical support for other social media, email, and digital marketing initiatives as needed, under the direction of the central marketing team and aligned with pre-opening priorities
Qualification
Required
1–3 years of experience in digital marketing, social media, email, or lifecycle marketing
Strong organizational skills with the ability to manage multiple locations and timelines simultaneously
Detail-oriented, reliable, and execution-focused
Preferred
Experience executing email and SMS campaigns preferred
Experience in fitness, hospitality, retail, or multi-location brands is a plus
Benefits
401(k)
401(k) matching
Competitive salary
Dental insurance
Employee discounts
Health insurance
Paid time off
Vision insurance
Company
Genesis Health Clubs
Genesis Health Clubs is a service provider that deals with fitness, corporate wellness, equipment, and personal training classes.
Funding
Current Stage
Late StageRecent News
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