Fence Builders Inc · 14 hours ago
Vice President of Residential Sales
Greenville-Spartanburg-Anderson, South Carolina Area
Full-time
Onsite
Director/ExecutiveFence Builders Inc is a fast-growing residential and commercial fence platform aiming to build the premier residential fencing brand in the Southeast. The Vice President of Residential Sales will be responsible for scaling all residential sales activities, driving performance across multiple branches, and ensuring operational excellence in sales execution.
Building MaterialField SupportWholesale
Hiring Manager
Nicholas Coder, CFA
Responsibilities
Own and improve residential revenue, close rate, average ticket, and lead-to-sale conversion across all locations
Establish clear sales targets, KPIs, and dashboards at the branch and rep level
Drive consistent execution of in-home selling best practices
Improve win rates and margins through pricing discipline, presentation standards, and option-based selling
Stay current on the competitive landscape in our markets
Gather and analyze customer insights to inform sales strategies and service improvements
Design and implement a standardized residential sales playbook
Ensure quotes are delivered on-site whenever possible to maximize close rates
Define best practices for follow-up, rehash, and lead recovery
Partner with marketing and operations to align customer acquisition strategies, lead flow, scheduling, and install capacity
Recruit, onboard, coach, and develop the residential sales team
Create a clear performance management framework (scorecards, coaching cadence, accountability)
Identify top performers and build a bench for future growth
Drive a sales culture centered on professionalism, urgency, and customer trust
Build and scale inside sales / rehash capability to recover unclosed leads
Define handoff rules between field sales and inside sales
Increase monetization of inbound leads through disciplined follow-up
Partner with Procurement and Estimating to standardize options and pricing
Work with Finance on revenue forecasting, commission structures, and financial planning
Support integration of new acquisitions into the Fence Builders sales platform
Qualification
Required
Residential sales leadership experience in home services
Proven success scaling multi-location, field-based sales teams
Strong command of KPIs, forecasting, and performance management
Willingness to travel regularly
Benefits
Competitive base salary and benefits
Performance-based bonus tied to revenue and margin
Long-term incentive opportunity
Company
Fence Builders Inc
Fence Builders, Inc.
Founded in 1955
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2025-07-16Acquired
Company data provided by crunchbase