AliExpress · 5 hours ago
Social Content & Community Manager-Marketing
Pasadena, TX
Full-time
Onsite
Entry Level
1+ years expAliExpress is a global online retail service based in China, and they are seeking a Social Content & Community Manager to support their marketing efforts. The role involves executing social media strategies, engaging with the community, coordinating campaigns, and providing insights through data analysis.
Consumer GoodsE-CommerceRetailShopping
Hiring Manager
Nico Zhang
Responsibilities
Tactical Execution: Support the Social Media Lead in the daily posting, scheduling, and formatting of content across TikTok, Instagram, and other emerging platforms
Reactive Content: Monitor daily trends, memes, and cultural conversations to suggest "real-time" content ideas that the brand can jump on
Asset Coordination: Help organize and prepare creative concepts (video clips, photos, copy) for final approval by the SML
Community Engagement: Act as the first line of engagement; responding to comments, managing DMs, and fostering a "tapped-in" brand voice in the community
Project Tracking: Assist in managing the marketing calendar to ensure all campaign assets (for launches, partnerships, or events) are delivered on time
Partner Outreach: Support the team in communicating with influencers and brand partners, handling initial outreach, shipping product/samples, and tracking deliverables
Cross-Functional Help: Provide administrative and creative support for broader marketing initiatives, including integrated campaign support, event logistics, or internal presentations
Data Gathering: Pull weekly performance numbers to help the SML analyze what content is performing and why
Audit Culture: Keep a pulse on competitors and "best-in-class" brands to provide fresh inspiration for the creative team
Qualification
Required
Proactive Trend-Hunting: You don't wait for instructions; you actively identify emerging cultural trends and memes, bringing actionable 'reactive' ideas to the Social Media Lead regularly
Social-First Execution: 1–2 years of experience turning concepts into high-quality social assets quickly using CapCut, Canva, or Adobe Suite, with a native-level grasp of platform algorithms
Operational Discipline: Exceptional organizational skills to manage high-volume tasks, from tracking influencer deliverables and product shipping to maintaining a flawless daily posting schedule
Narrative Versatility: Ability to write sharp, 'human' copy that pivots between playful community engagement and clear, brand-aligned campaign messaging
Cultural Intuition: A deep, 'extremely online' awareness of global subcultures and digital trends, ensuring our content remains relevant and timely in a fast-moving market
Company
AliExpress
AliExpress is an online retail marketplace that allows consumers to buy directly from manufacturers and distributors. It is a sub-organization of Alibaba Group.
1001-5000 employees
Funding
Current Stage
Late StageRecent News
Digital Commerce 360
2026-01-23
South China Morning Post
2026-01-20
2026-01-20
Company data provided by crunchbase