Wander AG · 1 day ago
MarTech Lead Engineer
Andover
Full-time
Hybrid
Senior LevelWander AG is part of Twinings Ovaltine, focused on driving growth through digital innovation. The MarTech Lead Engineer will design and evolve the digital experience ecosystem, leading the implementation of core platforms and ensuring technical quality across projects.
Food and BeverageFood ProcessingRetail
Responsibilities
Act as the hands‑on technical lead and subject‑matter expert for Bloomreach Engagement
Design, build, and maintain:
Event tracking schemas and behavioural data models
Real‑time segmentation, audiences, and personalisation logic
API‑driven integrations with CMS, commerce, and data platforms
Implement best‑practice approaches for:
Identity resolution
Consent‑ and privacy‑aware data capture
Performance, scalability, and reliability
Design and implement integrations between Bloomreach and commerce platforms (Shopify / Drupal)
Define and build:
API between CMS, commerce, and engagement layers
Server‑side vs client‑side personalisation patterns
Reusable integration and front‑end components for global and local markets
Work closely with front‑end engineers using modern frameworks (e.g. React, Next.js) to ensure clean, performant implementations
Ensure hands‑on implementation of clean, consistent data flows across:
Web analytics platforms (e.g. GA4, Adobe Analytics)
Event pipelines feeding Bloomreach and downstream data platforms
Partner with Data teams to enable:
Accurate behavioural tracking
Attribution and funnel analysis
Activation‑ready datasets for marketing and personalisation
Set and evolve engineering standards, patterns, and guardrails across markets
Remain accountable for technical quality, whether delivery is direct or via partners
Review, challenge, and improve architecture and code delivered by agencies
Mentor engineers and raise overall engineering maturity through hands‑on guidance
Translate product, marketing, and commercial requirements into robust, buildable technical solutions
Qualification
Required
Strong hands-on experience delivering solutions using Bloomreach Engagement
Experience designing and delivering API-first, headless architectures
Experience integrating SaaS platforms across a MarTech / DXP ecosystem
Proven ability to operate as a senior technical leader while remaining hands-on in delivery
Strong hands-on engineering capability within MarTech / Digital Experience platforms
Deep understanding of event-based tracking, identity, and personalisation
API design and integration skills within headless architectures
Ability to balance speed, scalability, security, and privacy
Strong problem-solving and technical decision-making skills
Ability to communicate complex technical concepts clearly to non-technical stakeholders
Preferred
Experience with Shopify and Drupal, particularly headless or custom storefront builds
Familiarity with modern front-end frameworks (React, Next.js, etc.)
Experience implementing web analytics solutions (GA4, Adobe, tag management)
Exposure to CDPs, DAMs, PIMs, or other enterprise MarTech platforms
Experience working in global, multi-market environments
Benefits
Yearly bonus based on personal contribution and financial performance
Flexible working options
25 days holiday plus 8 bank holidays and the option to buy and sell holidays
Onsite Gym and Wellbeing Centre
Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more
Pension scheme with your contributions matched for up to 10% of your salary
Cycle to work scheme
SimplyHealth Cash plan
Onsite Staff shop and online staff discounts
Bupa Private Medical Insurance
Electric Car Scheme
Access to LinkedIn Learning
Access to ABF Networking, connect, collaborate, and grow across the ABF Group.
Company
Wander AG
𝗪𝗮𝗻𝗱𝗲𝗿 𝗔𝗚 – 𝗱𝗮𝘀 𝘀𝗶𝗻𝗱 𝘄𝗶𝗿: Wir sind mehr als Ovomaltine®, Caotina® oder Twinings®.
Founded in 1865
201-500 employees
H1B Sponsorship
Wander AG has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
Funding
Current Stage
Growth StageCompany data provided by crunchbase