HG Insights · 9 hours ago
Senior Marketing Manager, Digital Performance
United States
Full-time
Remote
Senior Level
5+ years expHG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and activation. We’re seeking a highly skilled Senior Marketing Manager of Digital Performance and Content to lead our SEO, AI-EO, and digital content strategy, focusing on driving performance and delivering high-impact content.
AdvertisingAnalyticsBig DataInformation TechnologyLead GenerationSoftware
Responsibilities
Work with marketing leadership to develop and set the digital marketing strategic direction
Enhance own the execution and ongoing optimization of B2B SEO, AI-EO, and related programs to accelerate ranking, AI citation, organic traffic, and conversions
Select, manage, and evaluate digital agencies or contractors, ensuring alignment, quality, and accountability
Justify, document, and improve digital marketing tools and platform use, and related workflows
Develop and continuously refine keyword strategy, prioritization, topic grouping, and semantic clustering
Lead technical SEO and AI-EO optimization efforts, including on-page improvements, schema, metadata, site architecture recommendations, and algorithm-aligned enhancements
Define success criteria, KPIs, dashboards, and reports to evaluate digital performance and content/page delivery and provide insights for improvement
Build and manage an editorial calendar aligned with keyword strategy, search intent, and GTM priorities
Audit, map, and optimize existing content (landing pages, blogs, assets) for rankings, readability, experience, GEO citation, and conversion
Collaborate with creative, product marketing, and demand gen teams to ensure cohesive digital execution, brand alignment, and content effectiveness
Qualification
Required
5-8 years of B2B digital marketing experience with deep expertise and success in AI-GEO and SEO strategy, analysis, and execution - AND at least 3 years of recent agency experience focused solely on SEO program management and operation
Bachelor's degree in marketing or communications and a current digital marketing certification
Proficiency and technical acumen with organic search, GEO search, and PPC management tools (e.g. GA4, GSC, SEMrush, Ahrefs, Profound, and SearchAtlas)
Competency in strategy, page optimization, and conversion, analytics, reporting, and managing digital agencies - demonstrated AI tool use
Exceptional organization, communication, analytical, writing, editing and content development skills
Benefits
Competitive salary
Incentives (bonus and equity)
Comprehensive benefits
Career development
Company
HG Insights
HG Insights uses advanced data science to provide B2B companies a better way to analyze markets and target prospects.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$18.26MKey Investors
Riverwood CapitalUpdata PartnersRincon Venture Partners
2021-01-05Private Equity
2016-03-24Series B· $12M
2014-05-06Series A· $2M
Leadership Team
Rohini Kasturi
CEO
Erwin Lenowitz
Chairman
Recent News
Destination CRM
2025-11-01
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