AT&T · 4 hours ago
Lead Digital Customer Growth - Consumer Offer Strategies
Dallas, TX
Full-time
Onsite
Senior Level, Lead/Staff
$144K/yr - $216K/yr
5+ years expAT&T is redefining the future of connectivity with a focus on serving customers through innovative products and services. The role involves leading the enhancement of consumer digital offer strategies, focusing on measurement, analytics, and testing to improve data-driven decision-making and performance insights.
CollaborationCommunications InfrastructureMobileService IndustryTelecommunicationsWireless
Responsibilities
Develop requirements, partner in designing and enhancing offer performance dashboards to provide actionable insights
Improve reporting sophistication by integrating advanced analytics and visualization for real-time performance tracking
Model and forecast promo performance, including financial impact, incrementality, and efficiency
Prepare and distribute weekly performance reports across full suite of Wireless & Wireline promotions
Develop a robust testing roadmap to measure true incrementality of offers across various channels, locales, and inform development roadmap for Digital capabilities
Set standards for success criteria of experiments to validate offer effectiveness
Partner with testing teams to refine test design and ensure data integrity
Assist with quarterly consumer offer plans by supplying data-driven insights and incrementality learnings
Monitor launched offers against forecasts; inform optimization efforts based on performance and test results
Provide prioritization guidance for offer display and placement based on full-funnel performance metrics
Work closely with Marketing, Product, Engineering, Finance, and Operations to align measurement frameworks with business objectives
Communicate offer performance, test results, and new opportunities in clear, digestible formats for executive and execution teams
Qualification
Required
Bachelor's degree (BS/BA) desired
5+ years of related experience
Certification is required in some areas
Develop requirements, partner in designing and enhancing offer performance dashboards to provide actionable insights
Improve reporting sophistication by integrating advanced analytics and visualization for real-time performance tracking
Model and forecast promo performance, including financial impact, incrementality, and efficiency
Prepare and distribute weekly performance reports across full suite of Wireless & Wireline promotions
Develop a robust testing roadmap to measure true incrementality of offers across various channels, locales, and inform development roadmap for Digital capabilities
Set standards for success criteria of experiments to validate offer effectiveness
Partner with testing teams to refine test design and ensure data integrity
Assist with quarterly consumer offer plans by supplying data-driven insights and incrementality learnings
Monitor launched offers against forecasts; inform optimization efforts based on performance and test results
Provide prioritization guidance for offer display and placement based on full-funnel performance metrics
Work closely with Marketing, Product, Engineering, Finance, and Operations to align measurement frameworks with business objectives
Communicate offer performance, test results, and new opportunities in clear, digestible formats for executive and execution teams
Benefits
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
AT&T internet (and fiber where available) and AT&T phone
Company
AT&T
AT&T is a telecommunications company that provides wireless communications, internet and digital television services.
10001+ employees
H1B Sponsorship
AT&T has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (575)
2024 (586)
2023 (282)
2022 (450)
2021 (271)
2020 (162)
Funding
Current Stage
Public CompanyTotal Funding
$5.04BKey Investors
National Telecommunications and Information Administration
2025-09-19Post Ipo Debt· $5B
2024-02-12Grant· $42.3M
2023-01-19Grant· $2.2M
Leadership Team
Jeremy Legg
Chief Technology Officer
Pascal Desroches
Senior Executive Vice President and Chief Financial Officer
Recent News
24-7 Press Release Newswire
2026-01-24
Mobile World Live
2026-01-24
PCMag.com - Technology Product Reviews, News, Prices & Tips
2026-01-23
Company data provided by crunchbase