Jack Link's Protein Snacks · 23 hours ago
Sr Brand Manager
Minneapolis, MN
Full-time
Onsite
Senior Level
$150K/yr - $165K/yr
6+ years expJack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. As a Senior Brand Manager, you will develop and manage strategy, financial performance, and innovation to drive the company's continued category leadership.
Consumer Goods
Responsibilities
Own the annual and long‑range strategic plan for Jack Link’s Better‑For‑You segment—defining positioning, pricing/pack strategy, and portfolio roadmaps; aligning stakeholders; and tracking performance to deliver short‑ and long‑term goals
Steward the P&L —understand forecasts, optimize mix, manage brand budgets, and recommend PPA actions to support profitable growth
Lead commercialization (renovation & expansion) from concept through launch and post‑launch evaluation; partner with R&D, Insights, Trade, Supply Chain, Finance, Sales, Packaging, and FSQ through stage‑gate
Build brand equity —ensure a distinctive, consistent identity and voice across touchpoints; protect and grow long‑term brand health through a consumer‑led lens
Support integrated activation by authoring clear briefs, setting objectives, and providing strategic guidance to internal and external agency partners; support executional oversight and track in‑market performance to identify optimization opportunities
Partner with Sales & Trade to develop compelling selling stories, retailer‑specific plans, and channel strategies that drive distribution, velocity, and incremental growth
Translate data into action —synthesize consumption, consumer, customer, category, and competitive insights into clear recommendations that inform strategy, activation, and the renovation/expansion pipeline
Navigate a matrix with influence —align internal and external partners, drive clarity and accountability, and keep work moving quickly to stay ahead of the category
Qualification
Required
Bachelor's degree in Marketing required
6–10+ years of progressive CPG brand management experience in food/beverage; experience in Natural or better‑for‑you category required
Proven experience in new product development, growth strategy planning/execution, P&L and budget stewardship, and integrated marketing
Demonstrated ability to lead complex, cross‑functional commercialization projects
Strong leadership through influence—skilled in cross‑functional alignment, conflict resolution, and creative problem‑solving
Proficiency with Nielsen/Circana syndicated data required
Exceptional communication skills—storytelling, presenting, deck development, and the ability to engage stakeholders at all levels
A general manager mindset—hands‑on, solutions‑oriented, eager to learn, adaptable, and comfortable wearing multiple hats
Strong analytical capability with a results‑driven approach and agility in responding to changing market dynamics
Highly organized with excellent time‑management and deadline‑driven execution
Self-starter with demonstrated ability to operate independently
Preferred
MBA preferred
Experience partnering with creative and media agencies preferred
Benefits
Medical, dental and vision benefits
Life and disability insurance
401k participation
Paid holidays
Paid time off
Company
Jack Link's Protein Snacks
When it comes to being wild, we know a thing or two. We're not afraid of trying something new or the hard work it takes to make it happen.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Troy J. Link
CEO and President
Adam Smith
CFO - North America
Recent News
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