Washington Nationals · 4 hours ago
Manager, Paid Media and Marketing Analytics
Washington, DC
Full-time
Onsite
Mid, Senior Level
$77K/yr - $93K/yr
5+ years expWashington Nationals is seeking a Manager for Paid Media Strategy & Analytics to lead their paid media execution across all channels. This role involves managing a significant budget, collaborating with various teams to enhance media performance, and analyzing audience trends to optimize marketing strategies.
Sports
Responsibilities
Lead our paid media channel strategy, ensuring efficiency and effectiveness of our paid media tactics
Manage multi-million dollar budget and ensure we are responsibly spending cash budgets and delivering on trade deals
Coordinate directly with various MLB partner teams (Performance Media, Marketing Analytics, Product) to execute and integrate new platforms, tools and programs
Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports
Use data analysis, data mining and segmentation to identify key customer insights, deliver recommendations, and build growth forecasts and budget plans for the Marketing team
Own/manage data model and data pipeline that enables attribution tracking and metadata for performance marketing and our paid tactics
Lead the development and maintenance of marketing-specific dashboards that will clearly visualize KPIs, performance drivers, and tracking towards goals
Coordinate across marketing team, providing optimization strategies, accurately size new opportunities, and seek improved methods for assessing the value of marketing innovations
Serve as main liaison with BSA to implement attribution logic, LTV measurement and other projects to drive overall business growth
Analyzes external and internal customer data using database queries, statistical analysis tools, and campaign management software tools
Provide actionable overall marketing, data and customer insights to address strategic questions across relevant external marketing efforts
Monitor trends within the broader paid media and advertising space and evaluate opportunities to launch and scale new tactics, in partnership with the MLB
Analyze campaign performance and identify consumer preferences as it relates to preferred messaging and creative
Advise other marketing functions (app, website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data
Qualification
Required
Bachelor's degree or equivalent military experience
Minimum of five years of professional experience in Paid Media, Marketing Analytics or Advertising/Marketing
Capable of managing multiple projects working independently with a strong attention to detail
Proficiency in creating and maintaining dashboards that visualize KPIs, performance drivers, and goal tracking
Strong ability to analyze campaign performance, customer behavior, and media effectiveness using tools like Looker, Tableau, or similar platforms
Ability to analyze consumer preferences and advise on messaging and creative direction
Awareness of emerging paid media trends and ability to evaluate new platforms and tactics
Ability to translate marketing performance into business impact and strategic recommendations
Experience with project management software
Excellent verbal, written and visual communications, presentation and motivational skills
Uphold Core Values: Excellence, Performance, and Accountability
Benefits
Paid vacation and sick leave, paid holidays throughout the year and a holiday break in December
Medical, dental, vision, life and AD&D insurance
Short- and long-term disability insurance
Flexible spending accounts
401(k) and pension plan
Access to complimentary tickets to Nationals home games
Employee discounts
Free onsite fitness center
Company
Washington Nationals
The Washington Nationals are a Major League Baseball team based in Washington, D.C.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Mike DeBartolo
Senior Vice President & Assistant General Manager, Baseball Operations
Paul Toboni
President, Baseball Operations
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