BLD Marketing · 17 hours ago
PR/Content Marketing Specialist
Bethel Park, PA
Full-time
Hybrid
Entry, Mid Level
2+ years expBLD Marketing is a digital-first, full-service strategic marketing agency specializing in the building materials category. They are seeking a PR/Content Marketing Specialist to manage media relations, develop content assets, and execute PR strategies for clients.
AdvertisingBuilding MaterialDigital MarketingSales
Responsibilities
Conducting consistent, ongoing story-mining exercises to find, develop, cultivate, and then tell compelling stories on behalf of clients
Developing a variety of content assets for a client from conception to finalization that includes (but is not limited to) news releases, byline articles, project profiles, white papers, case studies, email marketing campaigns, and other digital content as assigned
Conducting the full cycle of media relations on behalf of clients to secure earned media placements (media targeting, media contact cultivation, editorial calendar research, proactive media pitching, media opportunity management, development of talking points, media interview management, metrics calculation)
Managing and conducting interviews with industry professionals and client subject matter experts to gather information for content development
Regular client status call updates with the larger agency team
Assisting in the development of regular reporting of results for clients
Qualification
Required
Has at least two to three years of experience in public relations and communications in an agency, corporate, or nonprofit setting
Has earned a bachelor's degree in public relations, communications, marketing, journalism, or a related profession
Is able to excel in a team environment and independently, especially in a hybrid work-from-home 2 days, and in the office 3 days structure
Possesses an understanding of the practice of modern public relations and content marketing, how all the media channels (earned, owned, and paid) intersect, and how they can be integrated to achieve a client's PR and content marketing objectives
Has demonstrated strong writing skills that can be applied to content marketing, media relations, organizational communications, and other executions in an agency environment
Can identify a communications opportunity or challenge and can contribute to developing and executing a strategy and the right tactics to achieve success
Possesses project management skills and can successfully handle multiple initiatives and deadlines simultaneously
Preferred
Public relations, communications: 2-3 years
Benefits
401(k)
401(k) matching
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance
½-day Fridays
Company
BLD Marketing
BLD Marketing provides strategic digital marketing for the commercial and residential building materials category.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jeff Donaldson
Partner/Senior Vice President of PR and Content Marketing
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