NewGen · 4 hours ago
Social Strategist (Senior / Lead level)
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$120K/yr - $150K/yr
6+ years expNewGen is a global social creative and creator agency with a focus on shaping culture and driving meaningful impact through social-first creative strategies. The Social Strategist will lead strategic ideation across social and influencer initiatives, develop data-led audience insights, and mentor junior team members to elevate the agency's strategic capabilities.
AdvertisingMarketing
Responsibilities
Lead strategic ideation across social, influencer/creator, and go-to-market initiatives for key client accounts
Develop social-first strategic platforms that clearly define audience, role of channels, creative territories, and success metrics
Act as a strategic lead within cross-functional teams, partnering closely with creative, influencer, account, production, and D&I teams to shape integrated social responses
Translate strategic platforms into practical outputs, including:
Social & channel strategies
Influencer/creator strategies
Messaging frameworks
Campaign structures & always-on planning
Creative and content strategies
Define audience targets using primary research (surveys, interviews) and syndicated tools (e.g. GWI)
Partner with the Data & Insights team to:
Brief research needs clearly and early
Translate research findings into actionable insights and strategic implications
Lead strategic research projects such as:
Concept & message testing
Social listening
Trend spotting
Audience segmentation & need-state mapping
Own the development of clear, inspiring creative briefs for social and influencer work — setting direction, not just background
Lead structured, well-facilitated brainstorms that help teams arrive at stronger, more social-native ideas
Review creative work, content calendars, and influencer outputs consistently to ensure:
Strategic alignment
Platform relevance
Cultural and social credibility
Define KPIs and measurement frameworks aligned to social and influencer objectives (not just vanity metrics)
Partner with analytics and account teams to:
Analyze campaign and full-year performance
Identify learnings and optimization opportunities
Make clear, data-backed strategic recommendations
Review and approve monthly performance reports, ensuring insights are meaningful and actionable
Support and help lead new business pitches, spearheading social and influencer strategy
Brief creative, social, and influencer teams during pitches to ensure strategic clarity
Help establish and evolve social-first strategic principles and best practices across the agency, setting a clear standard for how social and influencer strategy is developed and delivered
Play an active role in shaping how the strategy function grows, contributing to ways of working, templates, frameworks, and shared approaches as the team scales
Be a trusted strategic voice internally, able to challenge work constructively, align stakeholders, and keep social strategy focused, practical, and culturally relevant
Qualification
Required
6–9+ years experience in social strategy, digital strategy, or integrated strategy roles
Deep expertise across major social platforms (TikTok, Instagram, YouTube, X, Reddit, Discord etc.)
Strong experience developing influencer and creator strategies
Comfort building data-led strategies using research and performance insights
Proven experience briefing creative teams and shaping social-first ideas
Experience leading brainstorms and strategic workstreams independently
Ability to balance big-picture thinking with practical execution
Strong presentation and storytelling skills
Experience mentoring or managing junior strategists
Agency experience, ideally in a fast-paced, social-first environment
Knowledge of gaming and creator culture is a plus
Benefits
Highly competitive 30 Days Holiday (not including Federal Holidays), inclusive of reset below
Reset policy – Up to 10 additional non-contractual rest days (full details in the Reset Policy; may be amended or withdrawn at any time)
Birthday leave – An additional paid day off on your birthday
Holiday shutdown – Company-wide closure at year-end; some annual leave may be reserved to cover the period, though the Company may also grant discretionary additional paid leave
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Paid Time Off (Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Training & Development
Company
NewGen
We're NewGen, the social-first creative and creator agency that sits at the intersection of culture, community, and creators.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Small Business Trends
2023-12-22
2023-12-22
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