Associate Director, Analytics jobs in United States
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dentsu · 6 hours ago

Associate Director, Analytics

positionNew York, United States
timeFull-time
remoteHybrid
seniorityLead/Staff, Director/Executive
money$100K/yr - $166K/yr
date5+ years exp

Dentsu is a global marketing services company, and they are seeking an Associate Director, Analytics to develop data-driven solutions for clients. The role involves leading media performance measurement strategies, collaborating with teams to establish data-driven processes, and delivering insights to enhance brand initiatives.

AdvertisingInformation ServicesMarketing

Responsibilities

Lead execution of overall media performance measurement strategy on behalf of clients, including reporting, measurement, advanced analytics (including operationalized machine learning), insight development, & forecasting
Understand core business challenges facing both brand & performance teams, and develop relevant campaign measurement frameworks that outline measures of success, in-flight optimization levers, and learning opportunities
Establish data-driven processes to inform brand investment, media and budget decisions
Able to work with diverse client teams to consistently develop measurement and testing frameworks for brand performance
Implement measurement solutions to understand the success of brand-focused and above-the-line media in-market (locally and nationally) and its incremental effect on business outcomes
Work with client service, channel investment and client teams to establish marketing measurement needs and work with data partners to facilitate the best possible measurement solutions across channels
Ensure alignment between day-to-day analytics support & approved measurement frameworks
Prepare & deliver executive-level presentations for internal and external audience
Participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies

Qualification

Media analytics experienceData visualization skillsAnalytical skillsStatistical knowledgeCommunication skillsProblem-solving skillsSelf-motivationTeam collaboration

Required

Bachelor's degree in Statistics, Economics or related quantitative field, required
5+ years of media analytics experience in a data-driven agency environment
Excellent analytical and problem-solving skills, coupled with high levels of integrity, autonomy, and self-motivation
Excellent data visualization skills
The ability to communicate complex data challenges and insights to a range of audiences is essential
Able to manage a complex client with multiple brands and teams

Benefits

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

Company

dentsu

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Glassdoor3.7
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We are dentsu.
dateFounded in 1968
location
London, England, GBR
people-size10001+ employees
web-link
https://www.dentsu.com

Funding

Current Stage
Late Stage
Total Funding
$24.88M
Key Investors
Epiris
2012-07-12Acquired
1993-11-01Private Equity· $24.88M

Leadership Team

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Dawn Rowlands
CEO Sub-Saharan Africa
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Nigel Sharrocks
CEO, Aegis Media Global Brands

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