Helly Hansen · 19 hours ago
North America eCommerce Site Merchandise Manager
Denver, CO
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $105K/yr
5+ years expHelly Hansen is a leader in technical sailing and performance ski apparel, and they are seeking a North America eCommerce Site Merchandise Manager. This role involves owning the onsite shopping experience for the eCommerce channel, driving product discovery, conversion, and revenue through strategic merchandising and data analysis.
ApparelE-CommerceFashionSportsTextiles
Responsibilities
Own the end-to-end onsite merchandising strategy across homepage, category pages, collections, search, and campaigns
Optimize product assortment, ranking, and navigation to improve conversion rate, AOV, and revenue
Lead seasonal launches, new arrivals, and promotional merchandising strategies
Analyze product and site performance using Excel, analytics tools, and internal dashboards to identify trends and opportunities. Anticipate potential risks and opportunities and escalate insights proactively
Transform product and site performance data into clear business recommendations and prioritized actionable insights that improve performance
Build and maintain Excel-based reporting tools and templates for weekly and seasonal performance tracking
Execute and monitor onsite pricing, tracking, and maintenance for seasonal sale events and transitions
Maintain deep understanding of the product catalog and inventory position to inform merchandising strategy and product prioritization across the site
Partner with Marketing, Creative, Planning, and Tech teams to execute campaigns and site updates
Collaborate with Site Operations, Digital Technology, and developers to launch and optimize site features
Ensure site content aligns with brand positioning, storytelling, and outdoor customer needs (seasonality, activities, climate, regions)
Partner with SEO to enhance search performance and drive conversion and sales
Manage customer ratings, reviews, and onsite user-generated content
Maintain site accuracy including product data, pricing, categorization, and inventory visibility
Develop and test merchandising hypotheses (e.g., badging, sort, pricing presentation) and measure impact
Monitor and review competitive trends / best practices
Qualification
Required
5+ years of ecommerce or digital merchandising experience, preferably in apparel, footwear, or outdoor brands
Advanced Excel skills, including pivot tables, lookup formulas (XLOOKUP / VLOOKUP), data cleaning, and reporting automation with large data sets. Candidates should be comfortable completing practical Excel assessment as part of the interview process
Strong understanding of ecommerce KPIs (conversion rate, AOV, sell-through, inventory health)
Experience merchandising large product catalogs / data sets and seasonal assortments
Familiarity with CMS and ecommerce platforms (Shopify, Salesforce Commerce Cloud, Magento, or similar)
Experience working with analytics tools (Google Analytics, Adobe Analytics, or equivalent)
Highly organized, detail-oriented, and comfortable managing multiple priorities
Strong communication skills and ability to influence cross-functional partners
Self-starter who takes initiative and works well in a fast-paced, and high-performance environment
Demonstrate a proactive, forward-thinking approach to drive continuous business improvement
Thrives in ambiguous environments and actively seeks out unanswered questions in the data
Passion for outdoor products and customer experiences a plus
Preferred
Experience with A/B testing tools (Optimizely, VWO, Google Optimize, etc.)
BI tool experience (Looker, Tableau, etc.)
Experience with AI-driven product recommendation, search and merchandising tools (Constructor.io, Bloomreach, etc)
Benefits
Discounts on great gear
Competitive compensation and benefits
An active environment with passion for sports
Company
Helly Hansen
Helly Hansen is a company that sells clothing.
1001-5000 employees
H1B Sponsorship
Helly Hansen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
Funding
Current Stage
Late StageTotal Funding
unknown2025-02-19Acquired
Leadership Team
NC N.
Chief Technology Officer
Renee Cernichiari
US Ski and Outdoor Partnership Marketing Manager
Recent News
2025-11-04
2025-11-03
Business Wire
2025-10-31
Company data provided by crunchbase