ForceBrands · 9 hours ago
US Retail Marketing Manager
Austin, TX
Full-time
Hybrid
Mid Level
$100K/yr - $135K/yr
3+ years expForceBrands is a fast-growing nootropic energy brand seeking a US Retail Marketing Manager to own and execute the brand's retail marketing strategy across the United States. This role is responsible for in-store visibility, retail launches, and cross-channel marketing activation to drive distribution growth and sell-through.
DeliveryFood and BeverageStaffing Agency
Hiring Manager
Brooke Westley (she/her)
Responsibilities
Own how the brand is presented in-store across US retail partners, ensuring strong visibility, brand consistency, and commercial impact. Lead the development and rollout of POS, displays, shelf messaging, and in-store campaigns to support launches, promotions, and ongoing sell-through
Plan and execute retail launch campaigns in partnership with Sales and Operations, ensuring stores are fully supported at launch. Work on larger, mass-retailer campaigns where scale, coordination, and timing are critical to success
Activate retail moments through supporting marketing across social, email, and owned channels. Work closely with the social and email teams to ensure in-store activity is amplified digitally, driving footfall and awareness
Collaborate with founders and creators to support retail activity through content, store visits, launches, and campaign moments. Ensure founder-led marketing aligns with retail priorities and key accounts
Work closely with the US Sales team to align marketing activity with retailer needs, promotional calendars, and account priorities. Act as the marketing point of contact for retail partners on campaigns and activations
Support retail-focused partnerships, pop-ups, sampling, and events that drive brand awareness and trial, with a clear bias toward retail impact. Contribute to wider brand partnerships where relevant, while keeping retail at the core
Track the performance of retail marketing initiatives, including launch execution, campaign effectiveness, and sell-through impact. Share learnings and insights to continually improve future activations
Qualification
Required
3+ years' experience in retail marketing, brand marketing, or shopper marketing
Experience working with US retail partners and understanding retail execution requirements
Strong understanding of in-store marketing, POS, and retail campaign planning
Comfortable working cross-functionally with Sales, Marketing, and Operations
Strong organisational skills with the ability to manage multiple launches and campaigns simultaneously
Commercially minded, with a focus on driving sell-through and retailer success
Confident operating in a fast-paced, high-growth environment
Willingness to travel within the US as retail rollout scales
Preferred
Background in beverage, FMCG, or consumer packaged goods is strongly preferred
Company
ForceBrands
ForceBrands is a staffing and recruiting company providing food, beverage, and beauty professionals.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Alexandra Clarke
Chief Growth Officer
Anna Johnson
Senior Partner - Retained Executive Search
Recent News
2025-06-11
Global Cosmetic Industry
2024-12-19
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