SummitMedia · 1 day ago
WKHK / WKLR / WURV / WJSR Promotions - Brand Ambassadors
Richmond, Richmond, VA, US
Full-time
Onsite
New Grad, Entry LevelSummitMedia is seeking Brand Ambassadors to represent their radio stations at various events and community engagements. The role involves coordinating promotions, engaging with attendees, and ensuring a positive brand experience at concerts and live broadcasts.
AdvertisingBroadcastingDigital MediaDirect MarketingEvents
Responsibilities
Coordinate and execute all aspects of station promotions, events, and appearances as assigned, ensuring smooth setup, execution, and teardown
Safely and professionally set up and dismantle event infrastructure, including tents, tables, banners, sound equipment, and promotional displays
Represent the radio station brand(s) at community events, concerts, festivals, and business locations, serving as the station's face to the public
Proactively engage with event attendees to promote station content, contests, and digital platforms (e.g., social media, mobile apps, streaming)
Encourage listener sign-ups, app downloads, and social follows in a friendly and energetic manner
Safely drive and operate station vehicles to and from event locations, ensuring vehicles are clean, fueled, and maintained
Professionally interact with clients, sponsors, and partners during events to ensure a positive brand experience and reinforce relationships
Build strong, positive relationships within the community to boost station visibility, increase audience engagement, and establish valuable promotional partnerships
Collaborate closely with the Programming and Promotions teams to align marketing efforts with brand objectives and audience engagement strategies
Operate and troubleshoot audio, video, and promotional equipment during on-site activations and live broadcasts
Capture high-quality content (photos, videos, audio, social media posts) during events for use in station and client promotions
Write professional, timely recap reports after each event or appearance, summarizing key outcomes, attendance, brand engagement, and media collected
Creatively support and implement promotional strategies that the Promotions and Programming Directors developed to engage target audiences
Maintain a consistent and energetic on-site presence that always reflects the brand voice and values
Ensure all duties and assignments are completed promptly, thoroughly, and professionally
Take initiative in problem-solving and supporting fellow team members on-site
Work cooperatively with other team members, sharing responsibilities and assisting with logistics to ensure smooth execution
Adhere to all company policies and uphold station standards in conduct, presentation, and communication
Qualification
Required
Must possess a valid driver's license and maintain a clean driving record
Must complete and pass a driving record and background check
Must be available to work a flexible schedule, including evenings and weekends
Must adhere to all company policies and procedures as outlined in the Employee Handbook, maintaining confidentiality of all station and company-related information
Must actively maintain professional knowledge, skills, and competencies by taking personal responsibility for ongoing development and training
Must learn and effectively use internal systems (training provided), including lnterTech OneCMS, Audience, vPromotion, TextGroove, Loamy, and various social media platforms
Must maintain a clean and professional appearance that reflects the station's brand image (station attire may be provided and required)
To ensure station compliance and license protection, you must stay current with FCC regulations and other applicable laws
Must regularly attend staff meetings
Must perform additional duties as assigned by the Company
Company
SummitMedia
SummitMedia offers broadcasting, digital media, direct marketing, and events services. It is a sub-organization of KFDI-FM.
Founded in 2014
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Kate Glenn
VP/Chief People Officer
Recent News
2024-03-07
2024-03-07
2024-02-19
Company data provided by crunchbase