Amazon · 6 hours ago
AI Paid Social Lead, Ring
Hawthorne, California, USA
Full-time
Onsite
Senior Level
$109K/yr - $160K/yr
5+ years expAmazon is seeking a data-driven and strategic AI Paid Social Lead for their Ring team, focusing on optimizing paid social marketing efforts across various platforms. This role involves managing AI-powered media buying, executing marketing strategies, and collaborating with cross-functional teams to enhance campaign performance and achieve business objectives.
Artificial Intelligence (AI)DeliveryE-CommerceFoundational AIRetail
Responsibilities
Own the end-to-end Meta paid strategy and execution, including audience approach, budget allocation, and full-funnel planning
Translate business goals into clear media plans with performance targets (CAC, ROAS, LTV, incrementality)
Identify growth opportunities across new formats, placements, and campaign types (Advantage+, Reels, Shops, etc)
Monitor daily pacing, campaign health, and budget allocations to ensure efficiency and goal alignment
Execute detailed analyses of campaign effectiveness including segmentation, creative targeting, and cohort analysis
Collaborate closely with analytics, product, creative, and media teams to align on goals and messaging
Develop strategic business documentation and performance reviews for leadership
Stay current on media updates, trends, and best practices to inform our roadmap
Qualification
Required
5+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels
Proven track record of managing significant media budgets ($15M+ annually) and delivering strong ROAS
Expert knowledge of Meta Ads Manager, Business Manager, and campaign optimization best practices
Experience using AI agents to automate media execution, investment decisioning, or measurement
Preferred
Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience in bid management platforms ie. SA360, Skai (formally Kenshoo), Marin, Adobe Advertising Cloud, etc
Familiarity with other paid social platforms (TikTok, Nextdoor, Reddit, Pinterest, Snap)
Benefits
Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
Paid time off
Parental leave
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
AmazonKleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Leadership Team
Douglas J. Herrington
CEO, Worldwide Amazon Stores
Werner Vogels
VP & CTO
Recent News
2026-01-25
2026-01-25
2026-01-25
Company data provided by crunchbase