APR Direct Hire · 9 hours ago
National Wine Director (Wine & Spirits)
Miami, FL
Full-time
Onsite
Director/Executive
$80K/yr - $150K/yr
10+ years expAPR Direct Hire is seeking a National Wine Director to lead the national commercial strategy for the company's wine portfolio. This role involves overseeing sales, distribution, and brand development across the U.S. while supporting the company's dual role as a licensed importer and distributor.
Staffing & Recruiting
Hiring Manager
Irhon "Ron" Firme
Responsibilities
Develop and execute national sales and distribution strategies for wine, with the ability to incorporate spirits portfolios as the business evolves
Lead annual business planning, sales forecasting, budgeting, and revenue growth initiatives
Identify expansion opportunities across states, channels, and key accounts
Support brand launches, portfolio development, and go-to-market strategies
Oversee relationships with national, regional, and control-state distributors
Manage and optimize the company’s importer relationships and supplier partnerships
Work closely with the Miami distribution team to align local execution with national strategy
Ensure pricing, margin structure, and route-to-market strategies are effective and compliant
Drive depletion growth through strong distributor execution and market prioritization
Personally engage in key markets and accounts to support distributor teams and close strategic opportunities
Support on- and off-premise development, including independent and chain accounts
Collaborate with marketing on trade programs, incentives, merchandising, and activations
Develop and manage national and regional accounts, including chain retail, restaurant groups, and strategic partners
Negotiate placements, promotions, pricing, and programming to maximize visibility and volume
Maintain strong relationships with key decision-makers across the trade
Recruit, train, and manage regional and field sales resources as needed
Establish KPIs, accountability standards, and performance expectations
Work cross-functionally with logistics, finance, compliance, and operations teams
Serve as a key commercial partner to executive leadership
Manage sales forecasting, demand planning, and inventory alignment
Oversee trade spend and ensure strong ROI on A&P investments
Monitor performance using distributor reporting tools, CRM systems, and analytics
Support compliance with federal, state, and local alcohol regulations
Qualification
Required
10+ years of experience in the wine and/or spirits industry
Strong working knowledge of the U.S. three-tier system
Experience working with importers, distributors, and direct distribution environments
Proven ability to grow brands in competitive markets
Experience in both strategic planning and hands-on sales execution
National and regional sales strategy
Distributor and wholesaler management
Pricing, margin, and route-to-market optimization
Key and national account development
Forecasting, budgeting, and performance management
Leadership, coaching, and relationship building
Strong communication, negotiation, and presentation skills
Preferred
Bachelor's degree preferred (Business, Marketing, or related field)
Company
APR Direct Hire
About APR DIRECT HIRE: For nearly a decade, APR Direct Hire has been a premier provider of supplying highly experienced and skilled workforce solutions to a diverse mix of Fortune 1000 organizations nationwide.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase