SharkNinja · 6 hours ago
CRM Specialist (Email & SMS)
Needham, MA, United States
Full-time
Hybrid
Entry Level
$84K/yr - $102K/yr
1+ years expSharkNinja is a global product design and technology company that is seeking a CRM Specialist to support the planning, execution, and optimization of email and SMS marketing programs. The role involves managing day-to-day campaign execution and collaborating with various teams to drive engagement, retention, and revenue for their DTC business across the Shark and Ninja brands.
BeautyConsumer ElectronicsConsumer GoodsRetail
Responsibilities
Support the execution of North America email and SMS marketing campaigns across the US, Canada, and Mexico
Own day-to-day email and SMS briefing, build, scheduling, QA, and deployment
Assemble content and inputs from cross-functional partners including Brand, DTC, Creative, and Commercial teams
Ensure campaigns are delivered accurately, on time, and aligned to business priorities and promotional strategies
Support behavioral and lifecycle CRM programs including welcome series, post-purchase, replenishment, re-engagement, and other automated journeys
Partner with CRM leadership to help build, optimize, and maintain automated flows within Salesforce Marketing Cloud and related tools
Partner with digital and analytics teams to execute A/B testing strategies across email and SMS
Track core CRM performance metrics including revenue, engagement, and deliverability, and help develop benchmarks and reporting views
Support performance analysis and insights, with exposure to dashboards and reporting tools such as Power BI
Collaborate closely with North America CRM stakeholders to ensure consistent execution and best practices across markets
Work closely with the Canada team to support local CRM needs, campaign execution, and performance goals
Partner cross-functionally with Ecommerce, Performance Marketing, Analytics, Creative, and Technology teams
Qualification
Required
1–3 years of experience in CRM, retention, lifecycle, or email/SMS marketing
Hands-on experience executing email and/or SMS campaigns using marketing automation platforms
Strong organizational skills with the ability to manage multiple campaigns and deadlines in a fast-paced environment
Proficient in Excel; Power BI experience is a plus
Strong attention to detail and comfort with QA processes
Collaborative team player with strong communication skills and a proactive mindset
Preferred
Salesforce Marketing Cloud experience preferred
Experience working in an eCommerce or DTC environment is a plus
Benefits
Medical insurance
Dental insurance
Vision insurance
Flexible spending accounts
Health savings accounts (HSA) with company contribution
401(k) retirement plan with matching
Employee stock purchase program
Life insurance
AD&D
Short-term disability insurance
Long-term disability insurance
Generous paid time off
Company holidays
Parental leave
Identity theft protection
Pet insurance
Pre-paid legal insurance
Back-up child and eldercare days
Product discounts
Referral bonus program
Company
SharkNinja
SharkNinja is a consumer goods company that offers beauty, home care, kitchen appliances, and outdoor electronic products.
1001-5000 employees
H1B Sponsorship
SharkNinja has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (40)
2024 (33)
2023 (18)
2022 (22)
2021 (29)
2020 (24)
Funding
Current Stage
Public CompanyTotal Funding
$1.2BKey Investors
CDH Investments
2025-08-20Post Ipo Secondary· $638M
2024-03-19Post Ipo Secondary· $272.13M
2023-12-04Post Ipo Secondary· $286.47M
Leadership Team
Mark Barrocas
Chief Executive Officer
Adam Quigley
EVP, Chief Financial Officer
Recent News
Benzinga.com
2026-01-23
2026-01-21
Company data provided by crunchbase