KWG · 6 hours ago
Senior Media Planner, Communications Planning
New York, NY
Full-time
Hybrid
Mid, Senior Level
2+ years expKWG is a full service communications agency in Manhattan, currently seeking a Senior Communications Planner with a passion for advertising and media planning experience. The role involves developing media strategies, managing client relationships, and collaborating with various teams to create innovative media solutions for national brands.
AdvertisingMarketing
Responsibilities
Develop & manage media recommendations by understanding client objectives and translating into media strategies & tactics
Possess and communicate an understanding of the market dynamics, target audiences, competitive landscape, and messaging strategy for each brand
Establish and grow strong relationships with the clients through daily/weekly communication and by demonstrating industry knowledge and client’s business needs
Maintain strong relationships with media vendors to increase knowledge and identify new media opportunities and relevant testing initiatives
Make use of available syndicated media research data, and other resources to build the optimal reach, frequency, and media mix
Work closely and coordinate with the biddable media team to ensure best practices are maintained throughout implementation process and that optimizations and insights are reported back to the client
Ensure efficient and clear lines of communication are maintained with all internal and external teams working on each account
Qualification
Required
2+ years of media planning experience in an advertising agency (traditional & digital a plus)
BA or equivalent education. Media/Advertising/Marketing related degree a plus
PC proficiency and solid working knowledge of Microsoft Office (excel and powerpoint)
Preferred
Media vendor negotiation experience a plus
Prior experience with Media Software Programs a plus, such as MediaTools, IMS Clear Decisions, Gfk MRI/Simmons, Nielsen Media Impact, Nielsen AdIntel, Pathmatics
Company
KWG
When you’re not satisfied with how your category defines itself, you redefine it. KWG is a communications agency.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase