ETHNUS · 5 hours ago
Vice President - Marketing
Bakersfield, CA
Full-time
Onsite
Director/ExecutiveEthnus is a leading Emerging Technology training provider that has trained over 1.6 million students. They are seeking a Vice President of Marketing to develop and implement comprehensive marketing strategies, enhance brand identity, and lead a high-performing marketing team to achieve business goals.
Higher Education
Responsibilities
Develop and implement comprehensive marketing strategies aligned with product-led growth principles to achieve business goals
Align marketing initiatives with overall company strategy and objectives
Identify market opportunities and establish long-term and short-term goals
Develop compelling messaging and positioning that highlights the unique value proposition of our product and services
You'll be a champion for our website, SEO optimization, product fitment, leveraging freemium models, and developer resources, and organically acquiring and activating new users
Create high-quality content (tutorials, blog posts, case studies) showcasing how our programs improve development efficiency and position us as thought leaders in Emerging technology
Foster a vibrant community around our product and services, leveraging forums, meetups, online communities, and social media channels to facilitate knowledge sharing and collaboration
Implement strategies and marketing automation to increase user engagement and retention
Build and lead a high-performing marketing team with an innovative team culture, set performance goals, providing guidance, mentorship, and professional development opportunities to team members
Maintain and enhance the company's brand identity
Ensure consistent messaging across all marketing channels and materials
Develop and execute branding campaigns to increase brand equity
Conduct market research to identify trends, customer needs, and competitive landscape
Analyse marketing data and metrics to optimize marketing efforts
Use insights to refine marketing strategies and tactics
Oversee digital marketing strategies including SEO, SEM, social media, email marketing, and content marketing
Leverage data analytics to improve digital marketing performance and ROI
Ensure the company’s digital presence is optimized for user engagement and conversion
Plan and execute integrated marketing campaigns across various channels
Monitor and report on campaign performance and adjust strategies as needed
Manage the marketing budget and ensure cost-effective use of resources
Collaborate with sales, product development, and other departments to ensure cohesive marketing efforts
Communicate marketing plans and results to senior management and stakeholders
Build and maintain relationships with external partners, agencies, and vendors
Develop and manage PR strategies to enhance the company’s public image
Handle media relations and respond to inquiries from the press
Oversee internal and external communications, including crisis communication plans
Qualification
Required
Bachelor's degree in marketing, Business Administration, or a related field (Master's degree preferred)
Proven experience in a senior marketing role, preferably as a Marketing Director or CMO
Strong leadership and team management skills
Excellent communication and interpersonal abilities
Proficient in digital marketing tools, data analysis & analytics tools, and platforms
Analytical mindset with the ability to interpret data and make data-driven decisions
Creative thinker with a passion for marketing and innovation
Strong project management and organizational skills
Preferred
Experience in the industry relevant to the company's market
Knowledge of modern marketing techniques and trends
Ability to work in a fast-paced and dynamic environment
Proficiency in marketing automation and CRM software
Expert in digital and social media marketing
Company
ETHNUS
Started as an educational training company, Ethnus has created a niche for itself in the Emerging Technology Training space.
Founded in 2007
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase