ACT · 6 hours ago
Sr. Social Media & Brand Strategist
United States
Full-time
Remote
Mid, Senior Level
$85K/yr - $100K/yr
5+ years expACT is dedicated to helping people achieve education and workplace success. They are seeking a Senior Social Media & Brand Strategist to shape ACT’s brand storytelling and creative strategy across social channels, focusing on brand voice, messaging, and concept development.
Career PlanningEducationNon Profit
No H1B
Responsibilities
Lead the strategic approach to ACT’s social presence—ensuring every theme, narrative, and message aligns with platform behaviors, cultural trends, and student expectations
Partner with the Senior Manager to define messaging direction across TikTok, Instagram, YouTube, Snapchat, and emerging platforms
Identify insights from paid and organic performance data to inform message testing, creative optimization, and content evolution
Ensure social content—paid and organic—is aligned with brand voice, relevant to student culture, and tied to engagement and campaign goals
Shape and uphold ACT’s brand voice across paid and organic social content to ensure messaging is clear, consistent, and student-centered
Translate ACT’s mission, value propositions, and research insights into compelling, platform-appropriate narratives
Develop and refine messaging frameworks and creative briefs that guide campaign concepts and content series
Collaborate with creative team to bring campaign ideas to life across formats (short-form video, static ads, stories, reels)
Provide constructive, strategic feedback to ensure assets are platform-appropriate, culturally relevant, and brand-aligned
Contribute to test-and-learn frameworks for ACT to stay agile and competitive on fast-moving platforms
Collect and review paid and organic social performance data to identify messaging opportunities and refinements
Translate insights into actionable direction for future campaigns, brand voice evolution, and social strategy
Keep the team informed of emerging social trends, shifts in platform behavior, and cultural moments shaping student engagement
Qualification
Required
At least 5+ years of experience in organic social media strategy, social-led brand building, or creative/social marketing
Demonstrated experience shaping brand voice and messaging for social media through content experimentation, message testing, and creative optimization
Strong understanding of platform norms and creative best practices across TikTok, Instagram, YouTube, and other social spaces
Familiarity with social analytics, creative insights, and performance-led messaging optimization
Exceptional writing skills for short-form, student-facing content
Skills and knowledge required for success in this position attained through experience and education. Bachelor's degree in a Design and Brand-Centric area of study, Communications, Marketing, Business, or related area of study, or a combination of both
Preferred
Experience in youth marketing, education, or mission-driven organizations
Experience creating high-performing social content
Ability to simplify research or data into compelling messages
Benefits
Company paid life insurance
Medical
Dental
Vision
Flexible health and dependent spending accounts
401(k) retirement savings with company match
Paid holidays
Paid time off
Company
ACT
ACT is an independent, non-profit organization that provides more than a hundred assessment, research, information, and program management
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$0.03MKey Investors
Amazon Web Services
2022-01-13Grant· $0.03M
Leadership Team
Stephen Tapp
Chief Executive Officer & Board Member
Alex Thome
Chief Product Officer
Recent News
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