Wolf & Company, P.C. · 7 hours ago
Email Marketing Specialist
Boston, MA
Full-time
Hybrid
Mid Level
3+ years expWolf & Company, P.C. is a well-established national firm seeking an Email Marketing Specialist to join their content marketing team. This role is essential for driving audience engagement and supporting the firm's organic marketing efforts through effective email campaigns and strategies.
Accounting
Hiring Manager
Michelle T.
Responsibilities
Own and optimize our email marketing automation platform (HubSpot)
Ideate and execute the email marketing strategy, with support and direction from members of the greater marketing team
Establish best practices for email setup, list management, and campaign execution
Build and QA email campaigns, newsletters, nurture programs, lead scoring models, and behavioral-based workflows
Strategize and execute marketing email-based nurture campaigns, drip campaigns, and trigger-based email workflows
Collaborate with Subject Matter Experts (SMEs), content, and creative teams to create high-quality email marketing content
Maintain lead lifecycle tracking, contact segmentation, and integration
Develop HubSpot dashboards and reporting cadences that highlight campaign performance, funnel health, and key insights for both marketing and BD
Identify inefficiencies and continuously improve campaign operations, lead flow, attribution, and tracking methodologies in HubSpot and SFDC
Work closely with BD to correctly attribute lead sources by campaign and medium, and ensure smooth lead handoffs
Keep up with email marketing strategy best practices and trends
Qualification
Required
Bachelor's degree in marketing, communications, advertising, business, or similar
3-5 years of hands-on experience in HubSpot email marketing and marketing operations for a B2B company
3-5 years of experience editing email copy for engagement, conducting A/B testing, and maintaining an email marketing calendar, including email marketing campaigns
Basic knowledge of CRMs, such as Salesforce, and how data flows between marketing automation platforms
Understands email marketing strategies and has experience with producing email assets and supporting campaigns
Strong project management skills, strong commitment to meeting reasonable deadlines, and strong skillset in proactively managing project risks
Strong in cross-functional workflows, projects, and strategies
Ability to analyze and draw insight from data sets to identify trends and recommendations for improving performance of email campaigns
Team player who can adapt workflows to accommodate other teams (content, creative, performance, etc.) within reason
Preferred
Prior experience in financial services, accounting, tax, or wealth or investment management firms
Prior experience with Salesforce CRM and understanding client data management best practices
Company
Wolf & Company, P.C.
Wolf & Company is an accounting company specializing in audit, tax, IT audit, and consulting services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Mark A. O'Connell
Retired Principal
Recent News
2024-04-09
Company data provided by crunchbase