VML MAP · 12 hours ago
Program Director - CRM & Martech
Austin, Texas, United States
Full-time
Onsite
Director/Executive
10+ years expVML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. The Program Director will lead the delivery of complex martech programs, manage day-to-day workstreams, and ensure efficient execution of digital marketing initiatives for key North American accounts.
Management Consulting
Responsibilities
Lead the overall delivery strategy and execution for complex digital marketing and technology programs (e.g., high-volume email campaigns, CDP implementations, audience segmentation)
Design and implement robust program frameworks that support efficient, scalable, and technically sound delivery across multiple workstreams and potentially several clients
Provide dedicated oversight to managing day-to-day workstreams, including agile scrum processes, technical backlogs, and resource allocation for project execution
Ensure collaboration and strong communication among internal delivery teams (e.g., Project Managers, Technical Teams, Data Specialists), fostering alignment on timelines, scope, and technical requirements
Manage program-level risks and mitigation strategies, proactively identifying potential roadblocks and developing solutions to maintain project health and progress
Drive process optimization efforts specifically aimed at enhancing delivery efficiency, technical quality, and overall program performance
Partner with technical and data leads (head of engineering, lead architects) to define requirements, integrate solutions, and ensure technical integrity
Oversee and mentor Senior Project Managers, ensuring they have the support and guidance to successfully manage their individual workstreams within the broader program
Report on program health and status, providing transparent updates on progress, risks, and achievements to internal stakeholders and client-side delivery counterparts
Contribute to roadmap planning by providing expert insight into technical feasibility, delivery capacity, and operational considerations
Qualification
Required
Minimum 10+ years of experience in program management, with a strong emphasis on technical digital delivery, MarTech, CRM, and data-driven marketing programs
Deep expertise in MarTech structures, data integration, and CRM platforms, understanding the technical intricacies of building audiences and delivering personalized experiences
Proven experience in hands-on management of large, high-volume digital programs, including defining requirements, managing backlogs, and overseeing agile/scrum processes
The competence, confidence, and self-discipline to manage complex timelines, resource allocation for delivery teams, and project budgets
Exceptional communication skills, both verbal and written, with the ability to clearly convey technical details and program status
The ability to thrive in a flat, fast-paced, and dynamic organization, adapting to evolving client needs and technical landscapes
Experience in setting up new program frameworks and processes, especially for net-new client engagements
Company
VML MAP
We are a diverse, global team representing over 55 nationalities, all united by our passion for helping brands humanize the relationship between brand and consumer.
501-1000 employees
H1B Sponsorship
VML MAP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
Funding
Current Stage
Late StageCompany data provided by crunchbase