Thirty Three Threads · 14 hours ago
Customer Relationship Management Manager
United States
Full-time
Remote
Senior Level
$70K/yr - $90K/yr
5+ years expThirty Three Threads is an industry leader in high performance, fashionable premium apparel for the global boutique fitness market. The CRM Manager will be responsible for growing and scaling the DTC and wholesale email and SMS marketing channels, managing campaign calendars, and driving strategies to support revenue targets and improve customer retention.
ApparelFashionLifestyleRetailSales
Hiring Manager
Amanda C.
Responsibilities
Manage monthly email marketing and SMS campaign calendars for both DTC and Wholesale sales channels, including copywriting for approx.. 800 outbound email campaigns a year
Coordinate asset management and design edits + approvals for each campaign based on templates and channel best practices
Coordinate with wholesale and DTC departments to gather required details for monthly campaigns
Link and schedule each campaign in current ESP + SMS platform
Develop storytelling and messaging across all brands and business channels for emails and SMS to ensure brand differentiation and further educate customers on our brands and their products
Ownership of developing automated flows to optimize sales based on customer segmentation
Manage and maintain each brands email list to ensure audiences are engaged and segmentation is optimized
Develop reporting and evaluate KPIs (i.e. CLV, Churn Rate, CVR, etc.) for weekly review with management and marketing teams to share insights and make recommendations for optimizations and efficiencies
Conduct A/B testing for both email and SMS campaigns to further gain insights into our customers behaviors and update templates + messaging based findings
Support brand’s loyalty program initiatives and optimizations
Display strong analytical skills to review sources of data and make recommendations for adjustments and optimizations
Conduct market research and competitive analysis to stay updated on new strategies and brand trends
Keep up with best-in-class business efficiencies and integrations for more seamless transfer and collection of data
Qualification
Required
Experience in the athletic or wellness retail space preferred
Proficient in Klaviyo ESP
Proficient in Hubspot Platform
Experience in navigating Shopify and Google Analytics platforms
Experience with A/B testing emails and SMS campaigns
Proficient in Microsoft Applications
Strong grasp of CAN-SPAM, GDPR, CASL, and other regional email regulations
Detail-oriented approach to campaign QA, approval processes, and risk mitigation
Proficient in industry-leading project management applications such as Asana, Basecamp, and HIVE
Ability to effectively apply critical thinking and creative problem-solving skills to resolve issues
Strong communication and decision-making abilities
Strong organization and planning skills
Skilled in creating SOPs and improving workflows to support scalability and operational growth
Comfortable working in a fast-paced, multi-brand environment with shifting priorities
Bachelor's degree in marketing, business or related field
Minimum of 5 years of experience in customer relationship management
Proven experience in developing, implementing, and measuring retention strategies
Excellent knowledge of customer database systems
Strong analytical and problem-solving skills
Able to work independently and within a team environment
Benefits
Remote role
Wellness focused work environment, casual/lifestyle apparel work attire, one hour paid fitness time per week.
Headquarter office includes - on site gym, rising desks, on site work out classes
Extensive Paid Time Off Program - PTO, Sick, 11.5 paid holidays, additional incentivized Floating Holidays, Summer Half Days, additional incentivized paid time off.
Quarter and Monthly Employee Recognition Programs
401(k) match of 100% up to 4% of annual salary
Community Service Time
Dog Friendly
Generous apparel stipend
Company
Thirty Three Threads
Thirty Three Threads offers active lifestyle apparel that is inspired by movement.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$0.41M2023-11-30Seed· $0.03M
2022-01-21Seed· $0.38M
Leadership Team
B
Barry Buchholtz
Chief Executive Officer
Recent News
2025-12-05
2023-12-28
SEC
2022-01-27
Company data provided by crunchbase