ESB Advertising · 13 hours ago
Search Marketing Specialist
Falls Church, VA
Full-time
Hybrid
Senior Level
5+ years expESB Advertising is a data-driven agency that specializes in generating leads and growing revenue for businesses. The Search Marketing Specialist will manage PPC campaigns across various platforms, optimize keyword strategies, and generate client reporting to meet campaign goals.
AdvertisingCreative AgencyDigital Marketing
Responsibilities
Perform daily account management of PPC campaigns via Google Ads, Yahoo, Bing and other search platforms for a variety of clients
Assist in the maintenance and monitoring of keyword bids, manage daily and monthly budget caps, impression share, quality score and other important account metrics
Manage and maintain updates for large keyword lists
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with client goals
Generate new paid search campaigns, ad groups and accounts from initial launch through optimization phase
Provide creative copy suggestions and graphical ad templates, as required
Generate weekly/monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
Monitor and administer web analytics tools and dashboards, and point out key areas of importance in accordance client goals
Communicate to team and management on project development, timelines, and campaign pacing
Work closely with the other team members to meet client goals
Keep pace with search engine and PPC industry trends and developments
Qualification
Required
At least 5 years of hands-on experience with Google Ads required
Google Ads/Analytics certifications required
Client-facing presentation skills an absolute necessity
High-Proficiency in Microsoft Excel
Preferred
Experience managing campaigns in Meta Ads
Experience with website analytics tools, such as GA4 and Google Tag Manager
BS/BA degree
Benefits
Participation in company health (medical, dental, vision) insurance plans
401K with company match
Paid vacation, holiday and sick leave
Opportunity to advance your career
Company
ESB Advertising
ESB Advertising is an advertising agency that deals with digital marketing, strategy, creative services, research and analytics.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Heather Parker
Partner | Media Director
Company data provided by crunchbase