Linda Werner & Associates, Inc · 11 hours ago
Product Marketing Manager
Linda Werner & Associates, Inc is an established organization seeking an experienced Marketing Manager to lead strategic marketing initiatives. The role involves overseeing team operations, driving the development and execution of marketing plans, and ensuring alignment between marketing activities and organizational goals.
Education
Responsibilities
Develop and execute marketing strategies that support organizational objectives and growth targets
Identify market opportunities by analyzing consumer needs, competitive landscapes, and emerging trends
Contribute to strategic planning by providing insights, recommendations, and data‑driven analysis
Recruit, train, mentor, and manage marketing team members
Set clear expectations, conduct performance reviews, and support professional development
Oversee team scheduling, workload distribution, and operational alignment
Prepare and manage annual marketing budgets, forecast resource needs, and monitor expenditures
Analyze financial variances and implement corrective actions as needed
Ensure marketing operations meet productivity, quality, and customer‑service standards
Improve product marketability and profitability by identifying opportunities for new product development, packaging enhancements, and positioning strategies
Collaborate with cross‑functional teams to support product launches and ongoing marketing initiatives
Collect, analyze, and summarize market data to inform decision‑making
Monitor performance metrics and provide regular reporting on marketing effectiveness
Maintain organized, confidential records and documentation
Support the organization’s mission by completing related tasks and contributing to broader business initiatives
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, or a related field
Proven experience developing marketing strategies and managing marketing operations
Strong leadership skills with experience recruiting, training, and managing marketing teams
Demonstrated ability to manage budgets, forecast needs, and analyze financial performance
Excellent verbal and written communication skills
Strong organizational skills with the ability to multitask and work independently
Proficiency with Microsoft Word, Excel, PowerPoint, and related tools
Ability to maintain confidentiality and manage sensitive information
Preferred
Experience in customer‑focused marketing environments
Strong interpersonal skills and a collaborative working style
Ability to adapt quickly in fast‑paced or evolving environments
Familiarity with project management tools and processes
Company
Linda Werner & Associates, Inc
Linda Werner & Associates is a writing and editing company offering placement services for writers and editors.
Funding
Current Stage
Growth StageCompany data provided by crunchbase