WebMD · 1 day ago
Live Events Strategy Analyst
Hillside, NJ
Full-time
Onsite
Entry, Mid LevelWebMD is a leading healthcare information provider, and they are seeking a Live Events Strategy Analyst to conduct audience analysis and support event placement strategies. The role involves collaborating with various teams to enhance data-driven decision-making for live events targeting healthcare professionals.
Health CareInformation ServicesInternetMental HealthOnline PortalsPublishing
Responsibilities
Conduct audience analysis using prescribing trends, specialty data, geography, and practice type
Build segmented target lists (HCPs, hospitals, community practices, IDNs)
Identify high-value regions and clinical hotspots for event placement
Evaluate competitor presence, market saturation, and opportunity gaps
Support sales with data-driven recommendations for event formats, locations, and audience mix
Forecast potential attendance using historical data, specialty density, and engagement benchmarks
Analyze local healthcare ecosystems to recommend partnered venues (hospitals, cancer centers, specialty groups)
Partner with PM/AE teams to validate feasibility and alignment with client KPIs
Research and score potential partnered venues (hospitals, professional societies, academic centers)
Map local networks to identify optimal event footprint
Measure engagement performance vs. benchmarks and client KPIs
Assess venue performance and recommend future location strategy
Identify trends in clinician behavior, attendance patterns, and educational demand
Deliver executive summaries with actionable insights for continuous improvement
Support Sales, PM, and AE teams with data insights to improve accuracy of pre-sale commitments
Inform marketing on audience needs, segmentation intelligence, and targeting refinements
Collaborate with event operations and client services to ensure data alignment from planning through reporting
Partner with hospital/venue relations teams to enhance local engagement strategies
Qualification
Required
Conduct audience analysis using prescribing trends, specialty data, geography, and practice type
Build segmented target lists (HCPs, hospitals, community practices, IDNs)
Identify high-value regions and clinical hotspots for event placement
Evaluate competitor presence, market saturation, and opportunity gaps
Support sales with data-driven recommendations for event formats, locations, and audience mix
Forecast potential attendance using historical data, specialty density, and engagement benchmarks
Analyze local healthcare ecosystems to recommend partnered venues (hospitals, cancer centers, specialty groups)
Partner with PM/AE teams to validate feasibility and alignment with client KPIs
Research and score potential partnered venues (hospitals, professional societies, academic centers)
Map local networks to identify optimal event footprint
Measure engagement performance vs. benchmarks and client KPIs
Assess venue performance and recommend future location strategy
Identify trends in clinician behavior, attendance patterns, and educational demand
Deliver executive summaries with actionable insights for continuous improvement
Support Sales, PM, and AE teams with data insights to improve accuracy of pre-sale commitments
Inform marketing on audience needs, segmentation intelligence, and targeting refinements
Collaborate with event operations and client services to ensure data alignment from planning through reporting
Partner with hospital/venue relations teams to enhance local engagement strategies
Proficiency in CRM, marketing analytics tools, data visualization platforms (Tableau/Power BI), and segmentation systems
Strong understanding of HCP databases, NPI taxonomy, and healthcare market dynamics
Ability to translate data insights into clear recommendations for client-facing teams
Comfortable working in fast-paced environments with multiple concurrent events
Company
WebMD
WebMD is a healthcare center that offers mental health, pain management, and breast cancer services.
Founded in 1996
1001-5000 employees
H1B Sponsorship
WebMD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (11)
2023 (15)
2022 (24)
2021 (23)
2020 (20)
Funding
Current Stage
Late StageTotal Funding
unknown1996-01-01Series Unknown
Leadership Team
Dominique Jean
Chief Technology Officer
Ben Mansfield
Vice President Client Services & Operations
Recent News
2025-10-30
SearchEngineLand
2025-10-11
Company data provided by crunchbase