Supergoop! · 8 hours ago
Director, Partnerships & Sports Marketing
New York, NY
Full-time
Onsite
Director/Executive
$120K/yr - $150K/yr
8+ years expSupergoop! is a company dedicated to changing the way the world thinks about sunscreen and is seeking a Director of Sports Partnerships to lead their sports partnership programs. This role involves developing strategies to drive brand growth through impactful partnerships while collaborating with various teams to ensure cohesive execution across all consumer touchpoints.
BeautyConsumerCosmeticsPersonal Health
Responsibilities
Lead the end-to-end strategy and execution of Supergoop!’s sports partnership marketing programs, from setting clear objectives, to leading planning, activation, measurement, and reporting
Champion an impactful 360° approach to partnerships across brand, product, PR, influencer, social, media, creative, retail, and experiential, with a long-term vision to ensure the brand is fully maximizing available tactics and channels
Act as a central internal “hub” leader and integrator, working closely with cross-functional teams to ensure partnerships are fully leveraged across all consumer touchpoints consistently and cohesively with broader marketing strategy and plan
Partner with Brand team to ensure that partnership storytelling and comms strategy drives authentic, credible integrations that halo broader marketing objectives
Collaborate with PR, Paid Media, Influencer and Social teams to maximize partnerships through earned, owned, and paid channels
Align with Product, Retail, and DTC teams to unlock partnership extensions, product collaborations, limited edition drops, and in-store impact where relevant
Own and deepen relationships with existing sports partners, serving as a trusted, strategic partner internally and externally
Identify, evaluate, and pursue new sports partnerships that align with brand strategy, audience growth goals, and cultural relevance
Negotiate partnership scopes and ensure programs deliver mutual value and long-term brand impact
Develop clear KPIs and success metrics for sports partnerships, tracking performance against brand and business objectives
Analyze results and translate insights into optimization opportunities and future strategy
Communicate performance, learnings, and recommendations clearly to senior leadership
Qualification
Required
8+ years of experience in sports marketing, partnerships, or brand marketing agencies, either brand or agency-side
Proven track record of developing and executing impactful partnership programs
Strong blend of creative vision and analytical rigor
Exceptional communication, relationship-building, and stakeholder-management skills
Experience working cross-functionally across marketing disciplines and commercial teams
Benefits
Comprehensive Health Benefits
Generous Paid Time Off Policy
401k with Company Match
Product Discounts
Employee Referral Program
Company and Team Off-Sites
Company
Supergoop!
SPF is the #1 thing you can do for your skin, and Holly Thaggard founded our brand in 2005 to make it fun and easy to wear, every single day.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$6.5MKey Investors
Encore Consumer Capital
2022-05-24Angel
2021-12-20Acquired
2018-03-14Series B
Leadership Team
Gregory Polcer
Interim CEO
Holly Thaggard
Founder and Chairman of the Board
Recent News
Retail Dive
2025-12-03
2025-11-20
2025-11-20
Company data provided by crunchbase