NASCAR · 9 hours ago
Social Content Producer
Charlotte, NC
Full-time
Onsite
Mid LevelNASCAR is a community of passionate individuals united in growing the sport. They are seeking a Social Content Producer to craft engaging social-first content across various platforms, manage video projects, and collaborate with teams to enhance audience engagement.
RacingSports
Responsibilities
Develop, produce, and edit social-first content that aligns with NASCAR’s brand and audience engagement strategies
Play a key role in NASCAR’s at-track and event coverage, working in collaboration with the social media team to develop race weekend/event shot lists and traveling to races/events to produce, shoot and edit content, ensuring the vision is fully executed
Create original off-track content for NASCAR, both short-form and long-form, that engages fans and showcases our sport and drivers in an exciting, entertaining and relatable way
Engage in creative strategy planning to ideate and innovate new video formats and storytelling methods that resonate with our audience to grow and enhance the NASCAR brand
Manage video projects from start to finish, producing, shooting and editing video content for NASCAR’s social channels, ensuring they meet quality, budget, and timeline requirements
Collaborate closely with cross-functional teams, including social media, marketing, digital, and broadcast partners
Stay current with the latest trends and advancements in vertical video and social media platforms and technology
Utilize analytics tools to track video performance and engagement metrics, using data to refine and pivot content strategies effectively
Regularly report on content performance metrics to superiors, providing insights and recommendations to drive strategic decision-making and optimize future content initiatives
Qualification
Required
Ability to work collaboratively in a fast-paced and creative team environment
Excellent organizational and time management skills with the ability to manage multiple projects simultaneously
Ability to thrive in a fast-paced, deadline-driven environment, demonstrating flexibility and the ability to adapt quickly to changing priorities and tight timelines
A creative and proactive visual storyteller who has a pulse on trends and can bring compelling social media content to life in both short-form and long-form videos
Possess a passion for social-first storytelling
Professional experience in video production, preferably with a focus on social media or digital content
Strong understanding of the best practices for mobile-first content on TikTok, YouTube Shorts, and Instagram Reels
Experience with motion graphics and visual effects using Adobe After Effects
Familiarity with the sports industry, particularly motorsports
A portfolio showcasing successful vertical video projects and innovative content strategies
Benefits
Highly competitive salaries
A solid benefits package focused on wellness
Opportunities for you to grow and develop both personally and professionally
Company
NASCAR
NASCAR is the sanctioning body for one of North America's premier sports.
Founded in 1947
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Brandon M Thompson
Vice President of Diversity & Inclusion
Daryl Wolfe
Executive Vice President, Chief Revenue Officer
Recent News
Media Post
2026-01-23
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