Vertex Inc. · 4 hours ago
Director- Digital Experience & Web Strategy
United States
Full-time
Remote
Director/Executive
$158K/yr - $205K/yr
10+ years expVertex Inc. is a company focused on providing a seamless digital experience, and they are seeking a Director of Digital Experience & Web Strategy. This role involves defining and executing the global digital experience strategy, overseeing digital operations, and leading cross-functional teams to enhance user engagement and conversion efficiency.
ComplianceDocument ManagementSoftware
Responsibilities
Define and execute the global digital experience strategy focused on discoverability, engagement, conversion efficiency, and digital performance
Establish a scalable global operating model that supports multilingual experiences, regional needs, and enterprise-wide brand and experience consistency
Translate business objectives and audience insights into digital experiences that improve visibility, navigation, content quality, and relevance across global markets
Provide strategic oversight of the external development and UX agency and set experience requirements, partnering with the Marketing Technology team that owns the underlying platform and technical systems
Oversee digital experience implications of M&A, guiding decisions on consolidation, migration, content harmonization, and experience alignment to maintain a unified global brand and platform strategy
Embed AI-driven practices across digital experience design, personalization, content modeling, and user journeys
Lead strategies that ensure discoverability and authority across traditional search, AI-powered search experiences, and Generative Engine Optimization (GEO) surfaces
Establish standards for structured content, metadata, semantic tagging, modular content, and schema to improve visibility and answerability within AI engines and LLMs
Partner with marketing teams and Analytics partners to monitor and enhance Vertex’s presence across AI search, AI answer surfaces, and LLM citation environments
Own the CRO strategy for global digital properties, improving conversion across key pathways (product exploration, content engagement, demo/consult requests, solution journeys)
Build and manage an experimentation roadmap using A/B and multivariate testing to improve page-level and journey-level performance
Partner with analytics, UX/design, content, and campaign teams to identify friction points and implement optimization experiments that improve usability, clarity, and conversion uplift
Establish scalable frameworks for persuasive design, journey optimization, and CRO best practices across the global digital experience
Define advanced measurement frameworks for the global digital experience, focusing on discoverability, content engagement, user intent, journey effectiveness, experience friction, and conversion pathways
Direct the development of dashboards and reporting that surface actionable insights on content performance, experience quality, path efficiency, behavioral patterns, and AI-driven visibility
Integrate behavioral analytics, search/AI insights, UX findings, and user feedback loops into prioritized, ongoing optimization roadmaps
Ensure global alignment with accessibility standards, UX best practices, content quality expectations, and digital governance requirements
Identify and track advanced experience metrics (e.g., navigation depth, content affinity, AI citation velocity, search-to-engagement ratios) to inform ongoing optimization and personalization
Collaborate with global content, SEO, digital marketing, marketing technology, analytics, and demand teams to drive unified digital strategies and execution
Ensure the global website effectively supports demand programs and campaign strategies by aligning experience pathways with audience needs and buying stages
Communicate vision, priorities, and optimization recommendations clearly to senior leadership
Serve as a senior advocate and educator for AI-first digital experience practices and emerging digital trends
Lead the global Web Operations team responsible for digital experience implementation, optimization, and governance
Define roles, responsibilities, and operating rhythms that support high-quality execution and global collaboration
Develop global governance frameworks for UX, content standards, structured data, AI tagging, metadata, accessibility, and localization practices
Implement scalable processes that support continuous delivery, experimentation, and innovation across all web initiatives
Foster a culture of excellence, accountability, creativity, and data-informed decision-making
Qualification
Required
10+ years leading digital experience, website strategy, or digital transformation in a global B2B or SaaS organization
Proven experience owning or leading a global website, digital program, or digital operations team
Deep expertise in digital strategy, user experience, structured content, SEO/GEO visibility, and AI-influenced discoverability
Demonstrated success building and leading CRO programs and experimentation frameworks
Experience building and leading global teams and governance models
Strong analytical, strategic, and communication skills with the ability to influence senior leaders and global stakeholders
Preferred
Familiarity with accessibility, privacy, and digital compliance standards across global markets
Benefits
Vertex Bonus Plan (VOB)
Role-specific sales commission/bonus
Equity grants
Company
Vertex Inc.
The rapid changes taking place in today’s global business, technology, and regulatory environments are having a compounding effect on the complexity of indirect tax management and putting more pressure on the corporate tax function than ever before.
1001-5000 employees
H1B Sponsorship
Vertex Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (18)
2023 (7)
2022 (13)
2021 (5)
2020 (7)
Funding
Current Stage
Public CompanyTotal Funding
$345M2024-04-23Post Ipo Debt· $345M
2020-07-29IPO
Leadership Team
David DeStefano
Non Executive Chairman
Recent News
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