Learning Consultant · 22 hours ago
Digital Marketing Manager
New York, NY
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $150K/yr
5+ years expLearning Consultant is a growing legal technology company seeking a Digital Marketing Manager to own and execute their digital demand generation strategy. This role involves driving qualified pipeline through various digital channels, optimizing website performance, and collaborating with multiple teams to enhance marketing impact on revenue.
Management Consulting
Responsibilities
Own and execute digital demand generation strategies across paid and organic channels, including paid search (Google Ads), paid social (LinkedIn), display, retargeting, and SEO
Plan, launch, and optimize digital marketing campaigns aligned to go-to-market initiatives
Partner with content, product marketing, partner/affiliate marketing, and marketing operations teams to amplify campaigns and content
Manage audience targeting, segmentation, and retargeting to reach defined ICPs
Serve as the primary owner of marketing automation (HubSpot) including campaign setup, attribution, tracking, and optimization
Collaborate with Marketing Operations to ensure clean data, accurate reporting, and strong CRM integration (Salesforce)
Own website performance, including landing pages, conversion rate optimization (CRO), analytics, and SEO best practices
Qualification
Required
5+ years of experience in B2B SaaS, legal technology, or demand generation marketing
Hands-on experience with paid search, paid social, ABM, and digital attribution models
Proven ability to drive pipeline and revenue through digital channels
Experience managing websites as a core acquisition and conversion channel
Advanced experience with HubSpot and working knowledge of Salesforce
Strong analytical skills with experience translating data into actionable insights
Strategic thinker with a hands-on execution mindset
Excellent communication skills and comfort working in a fast-paced, growth-oriented environment
Company
Learning Consultant
Empowering Businesses with Scalable Solutions, Innovative Technology, and Unmatched Productivity.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase