GT Independence · 2 hours ago
Marketing Assistant in Sturgis
Sturgis, MI
Full-time
Onsite
Entry Level
$20/hr - $20/hr
1+ years expGT Independence is a national, family-owned organization and a trusted leader in personal and financial services for people in need of home and community-based care. The Marketing Assistant will support the execution of the company’s marketing plan, focusing on internal and external communications, social media management, and the development of marketing materials.
Financial ServicesHome Health CareMedicalService Industry
Responsibilities
Assist in planning, execution, and tracking of marketing initiatives
Support the coordination of campaigns and projects, ensuring timelines, budgets, and deliverables are met
Maintain project documentation and follow up on action items
Review and manage company social media pages for stakeholder engagement
Monitor social platforms for comments and messages, ensure timely responses, and maintain brand voice consistency. Track engagement metrics and suggest improvements
Support the development of marketing materials
Contribute to creating brochures, presentations, conference handouts, and other collateral. Ensure materials align with brand guidelines and are optimized for print and digital formats
Coordinate promotional events and digital marketing efforts
Assist with event logistics, vendor communication, and promotional activities. Help implement email campaigns, paid ads, and other digital strategies
Monitor and report on marketing performance metrics
Collect and analyze data from campaigns, social media, and website analytics. Prepare regular reports highlighting trends, successes, and areas for improvement
Collaborate with internal teams and external vendors
Work closely with, sales, and operations teams to ensure marketing initiatives support business goals. Liaise with external agencies and suppliers as needed
Assist with internal and external communications
Draft and distribute internal newsletters, announcements, and updates to keep employees informed and engaged. Assist with external communications to key stakeholders when needed
Qualification
Required
High school diploma required
Strong written and verbal communication skills
Excellent organizational skills with a creative mindset
Adaptable and flexible in dynamic environments, with experience working on multiple projects concurrently
Excellent decision-making skills
Preferred
Some post-secondary marketing and communications education preferred
1-2 years of experience with marketing, social media, and/or administrative support is preferred
Proficient in Microsoft office and familiar with marketing tools such as Canva, Constant contact, social media platforms, and SharePoint are preferred
Benefits
Flexible time off
Competitive wages and benefits
The opportunity to grow professionally
Company
GT Independence
GT Independence is a Family-Owned Company.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
H.I.G. Capital
2025-11-18Private Equity
Leadership Team
John Carmichael
Chief Executive Officer
D. Pearl Barnett
Chief Operating Officer
Recent News
2025-11-20
2025-11-19
Company data provided by crunchbase