Milo's Tea Company, Inc. · 9 hours ago
Senior Manager of Integrated Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff
10+ years expMilo’s Tea Company is one of the fastest-growing beverage companies in the United States. The Senior Manager, Integrated Marketing is responsible for turning Milo’s brand and portfolio strategy into cohesive, scalable go-to-market execution, ensuring that various marketing efforts operate as an integrated system.
Food and BeverageTravel
Responsibilities
Integrated Campaign & Activation Leadership: Leads the planning and execution of integrated marketing campaigns and product launches, ensuring clear translation from brand strategy and consumer insight through activation and conversion across channels
Activation System & Playbook Development: Develops repeatable activation frameworks, playbooks, and standards that convert Milo’s strengths—taste, authenticity, and fan love—into scalable awareness, household penetration, and velocity, rather than one-off executions
Integrated Briefing & Messaging Translation: Leads the development of integrated briefs that align business objectives, consumer insights, and creative direction, ensuring cohesion across Creative, Brand Communications, Shopper Marketing, and agency partners
Agency & Internal Leadership: Serves as the day-to-day strategic lead for integrated agency partners and the internal Integrated Marketing pod, driving clarity, accountability, and seamless collaboration across Creative Services, Brand Communications, Activation, and agency teams
Modernization of Activation & Advocacy: Evolves sampling, experiential, and advocacy programs in partnership with Social, Influencer, and Omni-Commerce Shopper teams—integrating content, media, retail touchpoints, and in-person experiences into more effective activation models
Learning, Measurement & Optimization: Establishes a disciplined test-and-learn agenda across channels and activation types, translating results into insights that improve effectiveness, strengthen ROI visibility, and inform future planning
Team Leadership & Capability Building: Coaches and develops team members toward more proactive, system-oriented ways of working—shifting from reactive execution to scalable, repeatable activation excellence
Qualification
Required
Bachelor's degree in business/marketing or a related field
10+ years of integrated marketing experience building consumer-facing brands in an in-house or agency capacity, including hybrid in-house/agency Creative teams
3+ years managing people directly
Proven experience in translating consumer insights and brand strategy into bespoke, modern marketing systems and playbooks
Strong marketing fundamentals and deep understanding of evolving consumer & technology landscape, with demonstrated success in turning marketing investments into business results
Skilled in cross-functional leadership, collaborating effectively across Insights, Marketing, Creative, Finance, and agency partners to deliver business results
Excellent strategic thinking, communication, and problem-solving skills, with the ability to thrive in a fast-paced, collaborative environment
Preferred
Consumer-Packaged Goods (CPG) industry experience preferred but not required
Benefits
100% employer-paid medical premiums for associates and families
Free Mental Health, Financial Wellness, and Legal Counseling benefits
401K with company match
Company-paid Life Insurance
Tuition reimbursement assistance
Continuous learning opportunities
Robust parental leave program
Care Relief Fund to help associates in need
Associate Assistance Program
Paid volunteer time
Company
Milo's Tea Company, Inc.
Milo's Tea Company is a food & beverages company that provides teas and beverages.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Tricia Wallwork
Chair and Chief Executive Officer
Recent News
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