The Goat Agency · 11 hours ago
US Product & Partnerships Manager
NYC Metro Area
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $100K/yr
5+ years expThe Goat Agency, the planet's leading social-first marketing agency powered by influencers, is hiring a Product & Partnerships Manager for their US team. This role focuses on packaging and scaling Goat's influencer and social offerings for the US market, while building the partner ecosystem that supports these initiatives.
AdvertisingMarketing
Responsibilities
Own the US product roadmap for influencer and social offerings, focused on facilitation, launch and ongoing impact
Work with the Head of Product to turn client needs, sales feedback and market insights into clear product packages and services
Define and update commercial positioning and packaging for key offerings
Create product one-pagers, playbooks and sales enablement materials
Work with Client Solutions, Strategy, Operations and Data to make sure offerings are deliverable, scalable and profitable
Identify and prioritize key partners in-market. Examples include social platforms, creator and affiliate tools, measurement providers, data partners and talent networks
Manage partner relationships to secure access, betas, co-selling and co-marketing opportunities
Build excellent relationships with platform and tech partners to understand new formats, tools and opportunities that Goat can turn into products
Set up simple frameworks for partner onboarding, performance tracking, reviews and implementation management
Work with Growth, Client Solutions and the Account Management Team to embed products and partnerships into pitches and RFP responses
Develop narratives, case studies and POVs that explain how our offerings and partner integrations drive results
Join key client meetings as a product and partnerships expert when needed
Track adoption, revenue and performance of products and partnerships and recommend improvements
Monitor social platforms, creator economy trends, ad tech and competitor offerings
Share regular insight and recommendations with senior leadership on where to build, partner or refine
Help with internal training and simple thought leadership materials that keep teams informed
Qualification
Required
5+ years of experience in product management, partnerships, business development or strategy in marketing, advertising, ad tech, social platforms or the creator economy
Strong understanding of social and influencer marketing, including platforms, creators and measurement
Proven experience creating and launching productized services or packages, ideally in an agency or B2B environment
Experience building and managing strategic partnerships with platforms, tech vendors or data providers
Strong commercial skills. Comfortable thinking about pricing, margins and how offerings drive revenue
Excellent organization and time management, with the ability to handle multiple workstreams
Clear written and verbal communication skills and confidence presenting to senior stakeholders
Proficiency with tools such as HubSpot or another CRM, Microsoft Suite and Google Workspace
Benefits
Regular social events and clubs.
$600 WorkWell benefit.
Top-of-the-line MacBook.
Hybrid working and flexible hours.
Medical, dental and vision coverage, plus 401k with company match.
15 days PTO to start, with additional days for floating holidays, summer fridays, and sick days.
Real opportunities for growth across product, partnerships and broader leadership roles.
Company
The Goat Agency
The Goat Agency is a leading global social influencer marketing agency.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Inflexion
2023-03-22Acquired
2021-03-15Private Equity
Leadership Team
Nick Cooke
Co-founder
Recent News
Company data provided by crunchbase