OLIPOP PBC · 15 hours ago
ECommerce Manager, Digital Shelf
United States
Full-time
Remote
Senior Level
$105K/yr - $125K/yr
5+ years expOLIPOP is on a mission to positively impact consumer health through innovative soda products. The eCommerce Manager, Digital Shelf will be responsible for managing OLIPOP's digital shelf across key eCommerce platforms, developing content strategies, and collaborating with cross-functional teams to enhance digital visibility and performance.
Food and BeverageHealth CareNutritionPlant-Based Foods
Responsibilities
Own and develop a content project management system for content deployment (creation, implementation, syndication, and analytics) across retailer.com and marketplaces
Responsible for managing content syndication internal and external PIMs and DAMS. Co-own syndicator vendor relationship with Olipop Sales Operation team
Direct digital shelf ownership of 5 key accounts (Amazon, Instacart, Walmart, Target, Kroger) and oversee the syndication of the rest across Content, Search, and Rating and Reviews
Manages weekly/monthly/quarterly reporting cadences for various internal and external stakeholders of content performance, digital shelf KPIs, SEO and tactical execution
Work cross functional with Sales, Commercial and Marketing teams to help provide strategy/best-practices on distributor media & other marketing activations
Identify new content opportunities, tech or data partners that can help Olipop grow our digital shelf presence and drive sales
Qualification
Required
5–8 years of experience in ecommerce, digital shelf, or omnichannel content management within a CPG, food & beverage, or consumer packaged goods organization
Demonstrated experience managing digital shelf execution across grocery and mass retailers (e.g., Amazon, Walmart, Target, Kroger, Instacart, regional grocers)
Hands-on experience with content syndication platforms, PIMs, and DAMs (e.g., Salsify, Syndigo, or similar tools)
Strong understanding of Retailer.com content requirements, SEO fundamentals, search taxonomy, and onsite merchandising principles
Proven ability to analyze digital shelf KPIs and translate data into insights and executional improvements
Experience working cross-functionally with Sales, Marketing, Commercial, and Operations teams in a matrixed CPG environment
Highly organized project management skills with the ability to manage multiple retailers, timelines, and stakeholders simultaneously
Strong communication skills with the ability to influence without authority and present insights clearly to internal teams
Preferred
Experience supporting retailer media or omnichannel marketing programs (e.g., Instacart Ads, Walmart Connect, Kroger Precision Marketing)
Familiarity with ratings & reviews platforms and content compliance tools
Experience in a high-growth or challenger CPG brand environment
Company
OLIPOP PBC
At OLIPOP, we’re on a mission to positively impact consumer health at scale, and we’re doing it through something simple: soda.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$93.5MKey Investors
J.P. Morgan Growth Equity PartnersMonogram Capital PartnersDwight Funding
2025-02-12Series C· $50M
2022-02-01Series B· $30M
2020-08-18Debt Financing· $1M
Leadership Team
Ben Goodwin
Co-Founder/CEO/Formulator
David Lester
Co-Founder
Recent News
2026-01-06
2025-12-09
Company data provided by crunchbase