Stokke · 6 hours ago
Senior Marketing Manager
Stamford, CT
Full-time
Onsite
Senior Level
$90K/yr - $115K/yr
7+ years expStokke is a company with a strong Scandinavian heritage focused on creating meaningful moments between parents and children. The Senior Marketing Manager for the Americas will lead the development and execution of regional marketing strategies to enhance brand awareness and commercial performance, particularly in the Eating category.
ChildrenConsumer GoodsFurnitureManufacturing
Hiring Manager
Grace Pickard
Responsibilities
Lead and implement the Americas marketing strategy for the Feeding category, aligned with global brand positioning and regional commercial priorities
Translate consumer insights into actionable strategies, activation plans, and product priorities
Support product ranging and distribution decisions from a marketing perspective
Partner with global product teams to bring the right products to market with clear, compelling messaging
Develop integrated marketing plans across all consumer touchpoints to drive brand equity, engagement, and conversion
Lead 360° marketing campaigns including new product launches, seasonal initiatives, and evergreen brand programs
Ensure cohesive, consistent, and on‑brand storytelling across digital, retail, social, PR, and trade channels
Oversee development of local content and assets aligned with global creative standards
Collaborate closely with Sales and Retail teams to support in‑store and trade marketing strategies
Track, measure, and analyse marketing effectiveness using KPIs such as ROI, awareness, traffic, and conversion
Monitor market trends, competitive activity, and consumer behaviour to inform planning and decision‑making
Optimise performance and budget allocation based on insights, testing, and ongoing evaluation
Work closely with global brand, sales, e‑commerce, digital, and product teams to ensure alignment and impact
Act as a key regional marketing partner across the Americas, driving clarity and consistency
Qualification
Required
7–10 years of progressive marketing experience within premium consumer brands
Proven success adapting and executing global marketing strategies within the U.S. or Americas region
Strong omnichannel marketing experience across retail/trade, in‑store, digital, social, PR, and advertising
Demonstrated ability to work cross‑functionally with Sales, E‑Commerce, Product, and Operations teams
Strong commercial acumen with a strategic, data‑driven mindset
Advanced proficiency with Office 365 tools, particularly Excel and PowerPoint
Excellent written and verbal communication skills in English
Independent, proactive, and comfortable operating in fast‑moving environments
Aligned with Stokke's purpose‑driven culture
Preferred
Bachelor's or Master's degree in Marketing, Business, or a related field preferred
Benefits
Opportunities for professional growth through the Stokke Academy and cross‑border development initiatives.
A collaborative environment that values creativity, innovation, and strategic thinking.
Company
Stokke
Stokke designs and manufactures children’s furniture and equipment within the highchair, stroller, and nursery market segments.
201-500 employees
Funding
Current Stage
Growth StageRecent News
2025-03-04
Company data provided by crunchbase