Rankings.io · 1 day ago
Community Engagement Manager
United States
Full-time
Remote
Mid, Senior Level
$75K/yr - $75K/yr
4+ years expRankings.io is an award-winning agency dedicated to helping personal injury law firms excel in search. They are seeking a Community Engagement Manager to develop and execute community engagement strategies across various platforms, ensuring effective participation and measurable case acquisition.
AdvertisingBrand MarketingDigital MarketingMarketingSEOSocial Media ManagementSocial Media MarketingWeb Design
Responsibilities
Lead engagement strategy across Reddit, Quora, Avvo, Justia, and other legal directories
Build each client's community identity. We're looking for authoritative, helpful, and genuinely valuable insights for people seeking legal guidance
Manage the full engagement cycle, including research, participation, writing, publishing, and analysis
Develop consistent participation that balances evergreen value with timely legal conversations
Partner with Rankings' SEO and Content teams to ensure community work amplifies broader search strategies
Work closely with Account Managers to align community efforts with client goals and case acquisition targets
Produce trust-building contributions: thoughtful answers, helpful insights, and substantive legal guidance
Write Wikipedia pages that meet notability standards and survive editorial scrutiny
Craft Reddit responses designed to build karma and credibility without crossing into promotional territory
Answer Quora questions that solve real problems, strategically link to valuable client content, engage in relevant Spaces, and explore Quora Ads
Understand what conversations get attention and what gets ignored
Test, optimize, and scale participation with clear performance expectations
Establish KPIs tied to referral traffic, case inquiries, AI mentions, and reputation metrics. Report performance clearly and regularly
Build process documentation that keeps community work consistent across clients
Monitor performance analytics weekly using GA4 and platform metrics; translate data into strategic next steps
Track which community activities drive actual case inquiries and adjust the approach accordingly
Experiment with new platforms and participation formats, bringing insights back to the team
Help establish the KPIs that define success for community engagement at Rankings
Qualification
Required
4+ years of community management or reputation work experience, preferably in professional services or agency environments
Proven success in building credibility on Reddit and Quora with an established understanding of platform culture
Strong writing ability that adapts by platform and audience
Experience creating Wikipedia pages with performance accountability, including knowledge of notability guidelines and editorial processes
Ability to manage multiple client accounts and navigate different community standards
Comfort with creative autonomy; strategizing, executing, and evaluating your own work
Experience with law, community dynamics, and online reputation
A background in translating complex topics for general audiences is essential
Benefits
Work remotely from home
Unlimited PTO
$100 Wellness Reimbursement Program
401(k)
100% Health Insurance (including fully employer-funded coverage)
Quarterly training stipend for professional development
Company
Rankings.io
Rankings.io is a digital marketing agency that provides SEO for personal injury lawyers.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Chris Dreyer
CEO & Founder
Recent News
2024-12-04
Company data provided by crunchbase